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1. Christensen, Matthew Q. "Transforming Tschotschkes." Strategy and Innovation, Vol. 3, No. 3, May/June 2005. <http://hbswk.hbs.edu/archive/4904.html>
2. “Signio Selects Branders.com as Promotional Products Vendor of Choice.” Allbusiness.com. <http://www.allbusiness.com/company-activities-management/operations-purchasing/6399180-1.html>
3. Severson, Carrie. “When Worlds Collide: Explosion of Dot.com in Ads Specialty Industry Makes for Cyberspace Future.” Corporate Logo. <http://www.corporatelogo.com/articles/081feat2.html>
4. Berger, Warren. “Schwag Bag.” Wired.com. Issue 9.01, January 2001. <http://www.wired.com/wired/archive/9.01/schwag.html>
5. Breen, Peter. “Straight from the Source.” Promo magazine. April 1, 2000. <http://promomagazine.com/interactivemarketing/marketing_straight_source_2/>
6. Morneau, Jill. “Silver Lining Among the Dot-Com Clouds?” Techweb.com. December 11, 2000. <http://www.techweb.com/wire/story/TWB20001211S0005>
7. Ligos, Melinda. “Unstuffing Those Stuffy Staff Meetings.” New York Times. August 1, 2000. <http://query.nytimes.com/gst/fullpage.html?res=9E0CE3DD113DF931A3575BC0A9669C8B63>
8. “Get Your (Logo Here) Back-scratcher.” USA Today. February 20, 2001. http://www.usatoday.com/tech/columnist/2001-02-20-weise.htm
9. Hart, Kim. “Some Businesses at Mercy of Google See Hope in Bid.” Washington Post. February 7, 2008. <http://www.washingtonpost.com/wp-dyn/content/article/2008/02/06/AR2008020604245_pf.html>
10. Ethridge, Blake. “All Aboard the Internet: Are You Ready for the Ride?” PPBmag.com. May 2001.
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