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MyWikiBiz, Author Your Legacy — Wednesday December 25, 2024
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== History ==
== History ==
Incorporated in February [[1999]], Branders.com has headquarters in San Mateo, California, and employs more than 500 people worldwide.
On the company's first year, its management team consisted of experienced industry executives, including the following: CEO and president Jerry McLaughlin, former CEO of Enwisen.com; David Sipes, former principal of Booz Allen; Michael Schwartz, previously lead developer at InfoSeek; Larry Lunetta, former SVP of sales and marketing at Caere Corp.; Joel Fishman, formerly with Wood Associates; Eliott Jones, former head of development at Landor Interactive; David Masover, formerly with Halo Industries; Kathleen Schultz, former VP for business development at Calyx & Corolla; and Dale Veno, former VP for mid-market sales at IBM.
Branders.com also secured $30 million worth of financing from ABS Ventures, Menlo Ventures, Altos Ventures, Doll Capital, and Discovery Ventures in its seventh month. This is said to be a record in the promotional products industry.
Marketing consultant Al Ries mentions Branders.com in his book, The 11 Immutable Laws of Internet Branding, published in 2000 by Collins.
It is said that Ries thought of “brandbuilders”--the idea being that companies bought promotional items to build their brands. According to the back story, the URL Brandbuilders.com was unavailable, so the company's founders opted to use the abbreviated Branders, the domain name of which they bought from an Arkansas-based band, Branders, for $600.
The Website was officially launched in January [[2000]]. The company has since expanded to two other Websites for Canada and UK, launched in December [[2007]] and January [[2008]], respectively.
Branders.com reached its 50,000-customer milestone in December 2006.
The company was the recipient of the Buyers Choice Award from the Exhibitor Show 2000 in Las Vegas. It also received the Silver Award in 2003 and 2004 and the Gold Award in 2005 and 2006 from the Promotional Products Association International. These are annual awards given to the most creative and effective Websites in the promotional products industry.
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