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Healthcare Market Resources, Inc. provides in-depth, local-market data for [http://www.healthmr.com hospice and home healthcare marketing]. The provided market research is ideal for shaping strategy and tactics for market share, segmentation and business development, as well as for benchmarking financial and operating performance against local competition.

Healthcare Market Resources, Inc. provides in-depth, local-market data for [http://www.healthmr.com hospice and home healthcare marketing]. The provided market research is ideal for shaping strategy and tactics for market share, segmentation and business development, as well as for benchmarking financial and operating performance against local competition.

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==History==

==History==

Healthcare Market Resources was founded by Rick Chesney to fill a need in the home health and hospice industries: the need to base market-related decisions on reliable data, rather than perceptions. <br />

Healthcare Market Resources was founded by Rick Chesney to fill a need in the home health and hospice industries: the need to base market-related decisions on reliable data, rather than perceptions. <br /><br />

Rick Chesney first became involved in home care over 20 years ago and was struck by the dearth of informational resources about the market. Having previously spent a number of years with Fortune 100 companies in strategic planning and marketing, Chesney notes that those companies spent considerable time, money and effort on data to identify the most profitable market segments for their brands, and they made consistently excellent decisions.<br />

Rick Chesney first became involved in home care over 20 years ago and was struck by the dearth of informational resources about the market. Having previously spent a number of years with Fortune 100 companies in strategic planning and marketing, Chesney notes that those companies spent considerable time, money and effort on data to identify the most profitable market segments for their brands, and they made consistently excellent decisions.<br /><br />

Chesney brings this experience, along with an MBA from MIT, into home health and hospice. The hospice and home care industry most needed data to support strategic planning, benchmarking and then sales strategy and sales tactics. HealthMR’s product line was built around these areas to address, head on, the void in the market. <br />

Chesney brings this experience, along with an MBA from MIT, into home health and hospice. The hospice and home care industry most needed data to support strategic planning, benchmarking and then sales strategy and sales tactics. HealthMR’s product line was built around these areas to address, head on, the void in the market. <br />

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