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'''John Simmons''' pioneered the discipline of verbal identity and has consulted
for brands around the world such as Guinness, Lever Fabergé
and Air Products. He is a consultant and author, and his two books We,
Me, Them & It and The Invisible Grail have become widely valued as
authoritative and engaging texts on the role of language in branding.
Previously he was a director of Newell and Sorrell and then of Interbrand,
where he was verbal identity director and led major brand programmes
for companies such as Royal Mail and Waterstone’s.
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