John Simmons
John Simmons pioneered the discipline of verbal identity and has consulted for brands around the world such as Guinness, Lever Fabergé and Air Products. He is a consultant and author, and his two books We, Me, Them & It and The Invisible Grail have become widely valued as authoritative and engaging texts on the role of language in branding. Previously he was a director of Newell and Sorrell and then of Interbrand, where he was verbal identity director and led major brand programmes for companies such as Royal Mail and Waterstone’s.
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Name: John Simmons
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