Changes

|  company_name  = [[Company_Name:=New Patients, Inc.]]

|  company_name  = [[Company_Name:=New Patients, Inc.]]

|  company_logo  =  

|  company_logo  =  

|  company_slogan = ''The Ad Agency Exclusively For Dentists''

|  company_slogan = ''The Ad Agency Exclusively For [[Dentist]]s''

|  company_type  = [[Company_Type:=Private|[[Private Company|Private]]]]

|  company_type  = [[Company_Type:=Private|[[Private Company|Private]]]]

|  genre          =  

|  genre          =  

'''New Patients, Inc.''' is the advertising agency exclusively for dentists. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and dental advertising services for dental practices throughout the United States and Canada.

'''New Patients, Inc.''' is the advertising agency exclusively for [[dentist]]s. Located in [[Directory:Las Vegas, Nevada|Las Vegas]], [[Directory:Nevada|Nevada]], it is one of the leading providers of dental marketing and dental advertising services for dental practices throughout the United States and Canada.

<!-- The following gives the user an example of one way to footnote a reference citation. -->

<!-- The following gives the user an example of one way to footnote a reference citation. -->

== History ==

== History ==

New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks.  A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency.  Once in his own agency, he worked with small businesses, initially specializing in chiropractors.  However, he also took on some dentists, and eventually decided to specialize in dental marketing.

New Patients, Inc. was founded in 1990 in Seattle, WA, by William Howard (Howie) Horrocks.  A career advertising professional, Horrocks worked at a traditional ad agency in Seattle before branching out into his own agency.  Once in his own agency, he worked with small businesses, initially specializing in chiropractors.  However, he also took on some [[dentist]]s, and eventually decided to specialize in dental advertising.

He wrote two ‘dental best sellers’ called Unlimited New Patients and More Unlimited New Patients.  In the 90s, a substantial portion of the company’s revenues were attributable to these books.  While there were a few ‘agency clients’, no effort was made to bring these clients on.  Most of them were book readers who would call Horrocks and literally ask him to do advertising for them.  In 1999, the company was Horrocks and two contracted Seattle area graphic designers who would be assigned to work with clients, but who had other clients and devoted only a portion of their time to New Patients, Inc.

He wrote two ‘dental best sellers’ called Unlimited New Patients and More Unlimited New Patients.  In the 90s, a substantial portion of the company’s revenues were attributable to these books.  While there were a few ‘agency clients’, no effort was made to bring these clients on.  Most of them were book readers who would call Horrocks and literally ask him to do advertising for them.  In 1999, the company was Horrocks and two contracted Seattle area graphic designers who would be assigned to work with clients, but who had other clients and devoted only a portion of their time to New Patients, Inc.