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MyWikiBiz, Author Your Legacy — Thursday May 02, 2024
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With decades of experience designing and executing market research services for Fortune 500 companies like AT&T, Comcast, IBM, McKesson, and SunTrust, growth is the driving purpose energizing Mr. Kohs' work. When selling client-driven market research insights on the vendor side of the industry, he took a $400,000 book of annual business and in just a few years grew it to $1.75 million. While employed with Comcast Business, as the division grew from $2 billion annual revenue to over $7 billion, Kohs' leadership of the market research function at corporate headquarters witnessed expansion from two generalized personnel to five specialized experts, and he cost-effectively authorized operating budgets that grew from $2 million to $5 million annually. Where Comcast Business used to complete about 20 research projects per year (at the time of his hire), in his most recent year with the company he and his team successfully delivered over 100 such projects.
 
With decades of experience designing and executing market research services for Fortune 500 companies like AT&T, Comcast, IBM, McKesson, and SunTrust, growth is the driving purpose energizing Mr. Kohs' work. When selling client-driven market research insights on the vendor side of the industry, he took a $400,000 book of annual business and in just a few years grew it to $1.75 million. While employed with Comcast Business, as the division grew from $2 billion annual revenue to over $7 billion, Kohs' leadership of the market research function at corporate headquarters witnessed expansion from two generalized personnel to five specialized experts, and he cost-effectively authorized operating budgets that grew from $2 million to $5 million annually. Where Comcast Business used to complete about 20 research projects per year (at the time of his hire), in his most recent year with the company he and his team successfully delivered over 100 such projects.
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Mr. Kohs' market research expertise covers advanced quantitative, qualitative, and user-experience research techniques. He has successfully executed pivotal work related to brand equity, customer satisfaction, strategic product planning, pricing optimization, product bundling, advertising tracking, name testing, feature prioritization, and public relations. His research and commentarya has been [http://www.ncbi.nlm.nih.gov/pubmed/26348518 published] in peer-reviewed [http://www.academia.edu/1276652/AJR_technology_forum_CT_in_your_clinical_practice journals], and he has appeared on both [http://www.youtube.com/watch?v=X5uQHNN5K1c cable] and [http://www.youtube.com/watch?v=zwg2yQETiro broadcast] television shows and in [http://usatoday30.usatoday.com/tech/news/2007-01-25-wiki-paid-entries_x.htm USA Today], the [http://www.washingtonpost.com/news/the-intersect/wp/2015/04/15/the-great-wikipedia-hoax/ Washington Post], other major newspapers, and [http://tinyurl.com/kohs-in-books popular books], discussing how businesses interact with crowd-sourced websites.
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Mr. Kohs' market research expertise covers advanced quantitative, qualitative, and user-experience research techniques. He has successfully executed pivotal work related to brand equity, customer satisfaction, strategic product planning, pricing optimization, product bundling, advertising tracking, name testing, feature prioritization, and public relations. His research and commentary have been [http://www.ncbi.nlm.nih.gov/pubmed/26348518 published] in peer-reviewed [http://www.academia.edu/1276652/AJR_technology_forum_CT_in_your_clinical_practice journals], and he has appeared on both [http://www.youtube.com/watch?v=X5uQHNN5K1c cable] and [http://www.youtube.com/watch?v=zwg2yQETiro broadcast] television shows and in [http://usatoday30.usatoday.com/tech/news/2007-01-25-wiki-paid-entries_x.htm USA Today], the [http://www.washingtonpost.com/news/the-intersect/wp/2015/04/15/the-great-wikipedia-hoax/ Washington Post], other major newspapers, and [http://tinyurl.com/kohs-in-books popular books], discussing how businesses interact with crowd-sourced websites.
    
===Cheers===
 
===Cheers===

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