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== History ==
 
== History ==
<a href="http://www.alluradirect.com">alluraDirect.com Vacation Rentals</a> was born in 1997 with Sue Chappel's dream of owning a vacation home and lack of funds to make her dream a reality. As a solution-driven Ph.D scientist, she started a basic website with a few static pages advertising vacation rentals that Guests could book (if she could defray the cost of owning the vacation rental property with revenue from bookings it could work!). The website evolved quickly though the hard work of Sue and a handful of passionate employees and the support of Owner-clients and fanatically loyal site users.  
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[<a href="http://www.alluradirect.com">alluraDirect.com Vacation Rentals</a>] was born in 1997 with Sue Chappel's dream of owning a vacation home and lack of funds to make her dream a reality. As a solution-driven Ph.D scientist, she started a basic website with a few static pages advertising vacation rentals that Guests could book (if she could defray the cost of owning the vacation rental property with revenue from bookings it could work!). The website evolved quickly though the hard work of Sue and a handful of passionate employees and the support of Owner-clients and fanatically loyal site users.  
    
The principles that built the company and helped the website grow from a few static pages to industry-leading technology are still practiced today. alluraDirect.com lives with the gap of where the website is and where it wants to be. Many of the tools on the website today were developed based on client feedback and the initiative of employees always finding better, more efficient and user-friendly ways to make things work.
 
The principles that built the company and helped the website grow from a few static pages to industry-leading technology are still practiced today. alluraDirect.com lives with the gap of where the website is and where it wants to be. Many of the tools on the website today were developed based on client feedback and the initiative of employees always finding better, more efficient and user-friendly ways to make things work.
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