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'''Shaun Smith''' is a leading expert in helping organisations create and
deliver customer experiences that differentiate their brands. A consultant
to a wide range of organisations covering many different industry
sectors, he is also author of Managing the Customer Experience and
Uncommon Practice. He started his career at British Airways, becoming
head of Customer Service, Sales and Marketing Training worldwide
before moving to Asia for 11 years as managing director of Cathay-
Performa consulting. He later joined the Forum Corporation as senior
vice-president of The Customer Experience Business with responsibility
for their customer experience consulting practice in Europe. He now
runs his own businesss focussing on speaking internationally and advising
companies in the area of brand experience.
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[[Category:Brands and Branding]]