Shaun Smith
Shaun Smith is a leading expert in helping organisations create and deliver customer experiences that differentiate their brands. A consultant to a wide range of organisations covering many different industry sectors, he is also author of Managing the Customer Experience and Uncommon Practice. He started his career at British Airways, becoming head of Customer Service, Sales and Marketing Training worldwide before moving to Asia for 11 years as managing director of Cathay- Performa consulting. He later joined the Forum Corporation as senior vice-president of The Customer Experience Business with responsibility for their customer experience consulting practice in Europe. He now runs his own businesss focussing on speaking internationally and advising companies in the area of brand experience.
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Name: Shaun Smith
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