View source for Directory:Publicity Stunt: The Art of Noise

:''Content rescued from the English Wikipedia (en.Wikipedia.org) after a failed Deletion Review.''

'''''Publicity Stunt: The Art of Noise''''' is a book by multi-platinum publicist, Jonathan Hay. It is based on the author's experience working as a [[publicist]] behind the scenes of the [[music industry]] and his involvement staging publicity to attract media coverage for artists.

In an interview conducted by Joe Klein of The Associated Press for ''Publicity Stunt: The Art Of Noise'', Hay admitted to his direct involvement in a [[publicity stunt]] which fabricated a rumor in 2005 involving [[Grammy award]] winning singer, [[Rihanna]], hip-hop artist and former CEO of [[Def Jam Recordings]] and [[Roc-A-Fella Records]], [[Jay-Z]], and Jay-Z's wife and American R&B singer, songwriter, record producer, and actress [[Beyoncé]]. The rumor was said to have been started to generate publicity for Rihanna's single, "[[Pon de Replay]]," which was first made public in the mainstream media on March 17, 2005 by Jonathan Hay through co-producer [[Vada Nobles]] on [[MTV News]]. The song then went on to be a big success, peaking at #2 on the USA [[Billboard Hot 100]] singles chart and reaching #1 on the [[Hot Digital Songs]] chart. Excerpts of the interview and mention of ''Publicity Stunt: The Art of Noise'' are quoted on such media sources as [http://www.theinsider.com/news/1383663_Rihanna_s_Publicist_Comes_Clean The Insider], [http://www.bet.com/Music/News/musicnews_rhiannaslie_11.28.08.htm BET], [http://www.sohh.com/2008/12/rihannajay-z_alleged_affa.html SOHH], and [http://essence.typepad.com/originalgossipgirl/2008/12/about-those-jay.html Essence].