View source for Directory:Simon Anholt

'''Simon Anholt''' is one of the UK’s best-known international marketing
thinkers. After graduating in modern languages at Oxford University, he
worked as international creative co-ordinator at McCann-Erickson
before founding World Writers, a culture consultancy, in 1989, which he
ran until 2001. He has specialised in the branding of places for over a
decade, and advises many cities, regions and countries on public diplomacy
and brand strategy, including the governments of the UK (and separately
Scotland), Slovenia, Croatia, the Czech Republic, Germany and
New Zealand. He also advises the World Bank, the un, the World Travel
and Tourism Council, the World Technology Network and several other
organisations. He is the author of the best-selling AdWeek book, Another
One Bites the Grass, and Brand New Justice: The Upside of Global Branding,
which was published in 2003. He is a founding director of Placebrands,
an international consulting firm.
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