Simon Anholt

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Simon Anholt is one of the UK’s best-known international marketing thinkers. After graduating in modern languages at Oxford University, he worked as international creative co-ordinator at McCann-Erickson before founding World Writers, a culture consultancy, in 1989, which he ran until 2001. He has specialised in the branding of places for over a decade, and advises many cities, regions and countries on public diplomacy and brand strategy, including the governments of the UK (and separately Scotland), Slovenia, Croatia, the Czech Republic, Germany and New Zealand. He also advises the World Bank, the un, the World Travel and Tourism Council, the World Technology Network and several other organisations. He is the author of the best-selling AdWeek book, Another One Bites the Grass, and Brand New Justice: The Upside of Global Branding, which was published in 2003. He is a founding director of Placebrands, an international consulting firm.



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Name: Simon Anholt


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