Whenwewerecasuals

**WhenWeWearCasuals**
URL	http://whenwewerecasuals.com/
Type of site	Private
Available language(s):	English
Owner	Christopher Dacey and Mark Batista
Created by	AiSolve
Launched	2004

WWW.WHENWEWERECASUALS.COM is Christopher Dacey and Mark Batista. Both grew up during the 80's in the midst of the explosion of European Sportswear into the lives of young, working class, and British football fans. Fascinated and intrigued by the lifestyle of a generation of their fellow peers they started the website as a nod to a golden era in UK fashion.

Market info

Fascinated and intrigued by the lifestyle of a generation of their fellow peers they started the website as a nod to a golden era in UK fashion. With all time classics such as Lyle And Scott, Fila, Adidas alongside brands with timeless product like Penfield, One True Saxon, Barbour, Velour, Sebago and Andersons a one stop shop for the stylish, discerning male of all ages. With their first store (under the name Outnumbered) open on East London's Columbia Road, a second one looms just off Brick Lane stocking the following brands:-

Brands Offered

Lyle and Scott Vintage

Lyle and Scott has built a reputation as a high quality brand with a 130 year history in the design and manufacture of authentic Scottish knitwear handled with the hereditary skills of generations of fine craftsmen and women. Their products are found in some of the leading retail outlets throughout the world and are clearly recognizable by their trademark Eagle logo. Lyle And Scotts authentic foundation in casualwear began by clothing some of the world's greatest sports personalities and the dressing of prestigious tournaments since the sixties. This history plus the design team's unique skills makes Lyle & Scott a brand leader in the production of fit-for-purpose fashion led ranges.

Fila Vintage

Classic Italian Sportswear brand, much loved and sought after by the terraces. Over the years Fila have produced many iconic pieces, including the Bjorn Borg styles. Fila Vintage painstakingly recreates these styles from the archives, producing a truly authentic retro collection. We welcome you back Fila, with open arms.

Barbour

Since 1894, J Barbour and Sons have produced clothes perfectly suited for enjoyment of life beyond the city. It is commitment to quality and durability that has seen the name Barbour become synonymous with the best of country living.

Farah Vintage

Farah Slack was assimilated into British youth culture when a whole generation of young men - from mods and skins to the Jamaican ‘Stickmen’ – created regional fashion trends. Dressed in smart-casual clothing, the look spread and became firmly entwined within The Casual Scene, based on the Mods notion of secrecy and elitism. What is your Farah memory? Ask most guys who were teenagers in the mid 70’s to early 80’s and a smile creeps upon their faces as they recall their self-conscious years when they were fanatical about detail, obsessed with music and fashion and trying to make the cut in the playground.

Adidas Originals

Adolf Dassler was inspired by a single idea when he made his first shoes in 1920, at the age of just 20. His vision was to provide every athlete with the best footwear for his respective discipline. It was this principle that guided him right up until his death in 1978. 700 patents and other industrial property rights worldwide are proof of his permanent quest for perfection. Adopted as the shoe of choice for any self respecting casual, Adidas Originals has progressed this great brand further still with a fantastic range of reproduction trainers and clothing.

Burlington

BURLINGTON Argyle Socks through Europe. The unique check design hails from the Scottish Highlands and is the family tartan of the influential Campbell Clan headed by the Duke of Argyll. The characteristic check design – the Argyle – has been the original BURLINGTON brand design until today – with the explicit permission of the 12th Duke of Argyll (1937 – 2007). A little flash of colour between your trainers and Farahs as well as being the comfiest socks you can put on your feet makes Burlington a firm favourite for us all here at When We Were Casuals

Garbstore

Garbstore uses original fabrics often short loom made with the past in mind, Original Zippers that pay homage to the patterns used. Pieces have been re-imagined and made 'Historically new'. With products made using only vintage union machines in terms of their fit reproductions from genuine vintage clothing. All zips are vintage US talon and trims are real dead-stock vintage. Sweats and T's follow 1950's models with 420g premium weave Jersey and 200g five needle double neck for T's. The design follows the attention to detail and love for good men’s wear product set forth in the past without losing the relevance and aesthetic of a modern day clothing line

One True Saxon

Dress like a dude or a swell, nor carry a little poodle dog (a mans glory is his strength and manliness - not in aping silly girls), nor cock your hat on one side, nor tip it back on your head (let it sit straight and square), nor wear anything conspicuous or that will make you offensive to others.

When We Were Casuals

Designed by our good friends at Tom Hingston Studio exclusively for this website, we have only 60 of each colour way that will ever be available and then that is it.....gone forever!! Only two ways to get one of these beauties in your wardrobe and that is to either buy one immediately or spend £100 or more with When We Were Casuals.com and we will make sure there is one in your delivery, absolutely free!! Keep an eye out for the next lot of special tees that we will be doing in the very near future.

Christys

It's a Christy's hat, it's top-notch quality in every detail. Wear it on a jaunt if you're a walker......you don't have to be a fancy nor fluid talker.....this Sherlock will speak for itself - our distinguished Christy's Deerstalker! Favoured by the London Casuals from the early to mid 80's, we just had to have these on here.

K-Way

The brand K-WAY was born one rainy day in Paris in 1965 with the creation of the first ever first windbreaker. Made of nylon and perfectly waterproof it could be folded away into a small pocket and then tied around the waist - the contemporary banana pocket. Voila......the simplest ideas are always the best we say.

New Balance

New Balance has continued to prove itself as one of the world's leading manufacturers of high performance footwear. NB's key philosophy is to develop UK domestic manufacturing. Still to this day New Balance produce over 22,000 pairs of shoes a week at its UK factories in Cumbria. All shoes made in this way proudly wears the 'Made in the UK' Union Jack on the shoe. In recent years the fashion and streetwear sectors picked up on the brand, noticing its high quality production, as well as an impressive range of styles and colourways.

Reebok

Reebok International Limited is a British producer of athletic footwear, apparel, and accessories. The name comes from Afrikaans/Dutch spelling of rhebok, a type of African antelope or gazelle. The company, founded in 1895, was originally called Mercury Sports but was renamed Reebok in 1958. The company's founders, Joe and Jeff Foster, found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was a South African edition, hence the spelling. We love all that history and stuff.

Brady Bags

Brady Bags have been renowned for their quality and craftsmanship and Brady in 2007 still has solid foundations with the fishing, hunting and shooting sectors who use their traditional game bags, cartridge bags, gun slips and covers. Also well handy when lugging all of your gear across town or for just taking your packed lunch to work.

Sperry Top-Sider

Sperry Top-Sider has been an American favorite since 1935 when Paul Sperry, inspired by his dog Prince¹s ability to run nimbly over ice and snow, used a pen knife to cut siping into the outsole of a rubber sneaker. This ingenuity, along with the iconic inspiration of other design details, launched an American Original. Their mission is to share this unique story with a new generation that will embrace their brand because of its heritage, authenticity and optimistic personality.

Penfield

Penfield was established in Massachusetts in 1975 and have built a reputation for making the highest quality down-filled jackets, fleece and outerwear. Penfield garments are designed to stand up to the demands of the New England climate, yet are equally at home sheltering you from the storm anywhere wind blows or rain falls! Their garments are made by people who know and love the outdoors. Fashion, function, practicality and durability are the key elements incorporated into every design they manufacture.

Fred Perry

Fred Perry collaborated with Tibby Wegner to invent the sweatband in the late1940’s and the pair then went on to launch a sports shirt in 1952 (at Wimbledon) with great success, and the Fred Perry clothing brand was born. The Fred Perry laurel logo was based on the old Wimbledon symbol, and like Lacoste the brand’s heritage is firmly rooted in it’s tennis history, but both have now gone way beyond that and found an audience in the World of casual fashion.

Stansfield

Stansfield looks to move beyond simple twee replicas of the past by thoroughly contemporising garments through the use of colours and details such as pockets, trims, buttons and linings. In doing so Stansfield offers a fresh perspective on masculinity, deviating from gimmicky trends by maintaining a loyalty to quality, timeless pieces for the modern gentleman. Stansfield Clothing can be identified by the three embroidered hole branding, a mark that represents production quality and attention to detail.

Nudie Jeans

Nudie was founded in 2001 by Maria Erixon, Joakim Levin, Palle Stenberg, three Swedish denim afficianados who cut their teeth working for Lee. With no flash advertising campaigns, Nudie have built a very strong underground following and are rated as amongst the best jeans available by denim lovers the world over. They might not have the heritage and history of the original American denim brands, but what they do have is strong priniciples of using the finest denim available and we think they are amongst the best out there.

Lee Originals

This historic denim company was formed in 1889 by Harry David Lee as the Lee Mercantile Company at Salina, Kansas to produce dungarees and jackets that have been worn for over a century by anyone from cowboys to Hollywood rebels to greasy bikers to savvy fashionistas.

Napapijri

Napapijri, whose name is the Finnish word for the Arctic Circle, started in the early '90s, in Aosta. Green Sport Monte Bianco spa was set up to make innovative, technical backpacks and bags under the Napapijri label to meet the needs of demanding travellers.

Andersons Belts

Production takes place exclusively at the laboratories in Parma, where each individual operation is supervised by expert craftsmen and where each belt is finished and polished by hand.

Velour

Dedicated to: "Effortless people who are stylish, who don´t try to hard. Short but sweet.

Sebago Docksides

Sebago Docksides. The handsewn boat shoe that started it all. With rubber slip-resistant soles, rawhide laces and non-corrosive brass eyelets. Genuine moccasin construction wraps the foot in a single piece of leather, creating a fit that’s uniquely your own.

Saint James

Saint James fisherman’s sweater are to be found in Brittany. It is from there that merchants left during during the 18th century to travel to England for the sale of their onions. These merchants wore an item of clothing that made them recognizable from a distance.

Suit

Suit was created and profiled based on the best details from classic clothing, with an international and stylish twist executed in exclusive and quality materials. Well-cut jackets, timeless shirts and comfortable knits in simple, no-nonsense styles make SUIT the brand of choice for the discerning gentleman.

PF Flyers

PF stands for Posture Foundation. Developed in 1933, this patented insole technology set a new standard in sneaker comfort. The insole technology was first used in BF Goodrich shoes. It involves a wedge-like insert that moves weight to the outside of the foot, evenly distributing weight, reducing leg strain. As the success of the sneakers with the Posture Foundation insole technology grew in 1937 it became the basis for the brand name, "PF Flyers."

Hartford

From a Frenchman and former Hermès designer Hartford stays true to all that has ever been good about shirting. Classic fabrics, unbelievable attention to detail and one of the best fits we have ever come across, we bring you one of our favourites, Hartford.