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Directory:Secret Marketing Strategies/Secret Marketing Strategies Volume 29 (view source)
Revision as of 18:09, 6 November 2008
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10. The "Pennies" Strategy
10. The "Pennies" Strategy
The "what if (no.) cents a day was all that was holding you back from (your product's benefit)..." strategy tells your prospects that only pennies are keeping them from reaching their goals. You would just have to divide up your product's cost over a week, month or year. You could also compare the amount to how much they would spend on ordinary things each day, like soda pop, coffee, newspaper, etc.
The "what if (no.) cents a day was all that was holding you back from (your product's benefit)..." strategy tells your prospects that only pennies are keeping them from reaching their goals. You would just have to divide up your product's cost over a week, month or year. You could also compare the amount to how much they would spend on ordinary things each day, like soda pop, [http://www.mywikibiz.com/coffee/ coffee], newspaper, etc.