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''<blockquote>See also [[Search engine optimization]] (SEO) for a general discussion of SEO.</blockquote>''

''<blockquote>See also [[Search engine optimization]] (SEO) for a general discussion of SEO.</blockquote>''

'''Search Engine Optimization'''. Centiare listings that utilize semantic tags achieve higher search results rankings through a combination of relevance and linkage. Example:

Centiare contributors will enjoy the effects of Centiare on '''Search Engine Optimization'''. Centiare listings that utilize [[Centiare:Semantic_tagging|semantic tags]] achieve higher rankings in search results, through a combination of relevance and linkage.

[http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Google]

Here's an example we've noticed in December 2006:

See how the semantic tags recorded in the [[Directory:Church of the Loving Shepherd|Church's]] Directory listing improves not only Google's search term relevance, but also triggers the correct address/contact information to be displayed?

The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in [[Directory:West Chester, Pennsylvania|West Chester]], [[Directory:Pennsylvania|PA]]. Assume that you were driving by the church one day, but you only caught a glimpse of the church's full name.  Later that day, you might search Google using a pretty common method: entering ''city + name'' fragments, which in this case might be the stream-of-thought keyword phrase ''West Chester church shepherd'' (because that's all you remembered from your drive-by observation). Here is the actual result you would get on Google:

In addition to context/relevance, semantic tags also improve overall rankings through the effect of Centiare's internal ''link-farming''. That is, Directory listings, automatically generated summary reports (at the end of each listing) and cross-referenced [[Centiare:ASK|ASK]] queries all serve to improve overall search rankings by providing multiple reference points.

[http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Result of Google search ''West Chester church shepherd'']

The Church's listing was place at Centiare 4 weeks ago and this is the type of results they are already seeing. What type of optimization can you and/or your organization achieve using Centiare semantic features?

 

 

The Church's listing was authored on Centiare only on [[December 9]], [[2006]].  We noticed that the Centiare listing had jumped to #1 for the Google search results above, as soon as [[January 4]], [[2007]] -- less than one month for the '''Power of Centiare''' to impact the Church's SEO.

 

Centiare developers are currently working on another two "test cases" to explore the dynamic impact of Centiare on Google search engine rankings for small businesses.  We will report those results here around the end of January.  

 

What kinds of similar optimization results can you and/or your organization achieve using Centiare's semantic features?