Changes

In [[marketing]], a '''product''' is anything that can be offered to a [[market]] that might satisfy a want or need. It is of two types: ''Tangible'' (physical) and ''Intangible'' (non-physical). Since services have been at the forefront of all modern marketing strategies, some intangibility has become essential part of marketing offers. It is therefore the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, and service attributes, not just the physical '''merchandise'''. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) spectrum.  

In [[marketing]], a '''product''' is anything that can be offered to a [[market]] that might satisfy a want or need. It is of two types: ''Tangible'' (physical) and ''Intangible'' (non-physical). Since services have been at the forefront of all modern marketing strategies, some intangibility has become essential part of marketing offers. It is therefore the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, and service attributes, not just the physical '''merchandise'''. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) spectrum.