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|footnotes =
|footnotes =
|intl =
|intl =
|contact = support@trueleafmarket.com
|reference = [https://www.trueleafmarket.com/ True Leaf Market]
}}
}}
'''True Leaf Market''' is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>
'''True Leaf Market''' is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>
Although True Leaf Market had started as a traditional vendor and supplier, today a large portion of True Leaf Market's sales is derived from its online store.
==History==
==History==
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>[https://catalystmagazine.net/utah-s-mountain-valley-seed-company/ Utah’s Mountain Valley Seed Company]</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>[https://catalystmagazine.net/utah-s-mountain-valley-seed-company/ Utah’s Mountain Valley Seed Company]</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>
==Leadership==
==Leadership==
===Mountain Valley Seed Company===
===Mountain Valley Seed Company===
''Mountain Valley Seed Company'', the oldest True Leaf Market brand, was originally founded in 1974.<ref name=about/>
''Mountain Valley Seed Company'', the oldest True Leaf Market brand, was originally founded in 1974.<ref name=about/> It was originally founded by Demetrios Agathangelides. After Mountain Valley Seed Company acquired various companies and brands over the years, it was eventually renamed and rebranded as True Leaf Market.
Mountain Valley Seed Company is one of the few hundred independent seed companies remaining in the United States, and is dedicated to providing high-quality, non-genetically modified seeds that can be trusted by horticulturalists and commercial agriculturalists alike to produce quality organic produce and plants.
===Handy Pantry Sprouting===
===Handy Pantry Sprouting===
===Wheatgrass Kits===
===Wheatgrass Kits===
''WheatgrassKits.com'', now part of TrueLeafMarket.com, provides kits for growing wheatgrass.<ref name=wheatgrass/>
''WheatgrassKits.com'', now part of TrueLeafMarket.com, provides kits for growing wheatgrass.<ref name=wheatgrass/>
Products range from grains to growing supplies, refills, juicers, and books. Hydroponic equipment and kits are also offered for growing wheatgrass hydroponically, meaning that the wheatgrass is grown in water without any soil.
===Bloom Master===
===Bloom Master===
*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.
*Mason jar accessories, including fermenting kits<ref name=Trellis/>, canning supplies, and sprouting lids<ref name=HandyPantry/>
*Mason jar accessories, including fermenting kits<ref name=Trellis/>, canning supplies, and sprouting lids<ref name=HandyPantry/>
Other products include mushroom grow kits, cover crops, and even skin care products and .
The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>
The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>
