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'''True Leaf Market''' is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>
'''True Leaf Market''' is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>
Today, a large portion of True Leaf Market's sales are derived from its online store.
==History==
==History==
The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>
The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>
==Planting Points==
True Leaf Market's Loyalty Rewards Program is known as ''Planting Points''.<ref>[https://www.trueleafmarket.com/pages/loyalty-rewards-program True Leaf Market's Loyalty Rewards Program]</ref> Planting Points allow for members to save money on their next purchases. The more that members spend, the more they also save. Three distinct titles are applied to members:
*'''Hobbyists''' earn 1 point for every dollar spent, and spend less than $250 in the course of a year (January 1-December 31 of any year).
*'''Gardeners''' earn 2 points for every dollar spent, and spend between $250 and $1000 in the course of a year.
*'''Farmers''' earn 3 points for every dollar spent, and spend over $1,000 in the course of a year.
Additionally, points can be earned through social media sharing, review writing, friend referrals, and other activities helping to promote the company.
==Community engagement==
==Community engagement==
