43
edits
Changes
MyWikiBiz, Author Your Legacy — Wednesday September 03, 2025
Jump to navigationJump to searchno edit summary
<br>
<br>
We see SEO and AdWords as complementing each other. For example, we would run an AdWords campaign to mine for keywords to target for SEO (because Google’s Keyword Tool is not always accurate). We would also advise the client to let the AdWords campaign continue running, until the SEO starts to show results. In addition, you’d also maximize your visibility in the search results by running both. This is because some search engine users only look at paid ads, while others may have developed “ad-blindness” and only look at the organic results. Naturally, you’d have to consider the CPCs and whether you’ll still be making money if the CPC is too high. For example, it’s not uncommon for the CPC to be RM5/click or higher for property-related keywords. This is the main reason why many property companies put in a lot of effort into SEO for their website.
We see SEO and AdWords as complementing each other. For example, we would run an AdWords campaign to mine for keywords to target for SEO (because Google’s Keyword Tool is not always accurate). We would also advise the client to let the AdWords campaign continue running, until the SEO starts to show results. In addition, you’d also maximize your visibility in the search results by running both. This is because some search engine users only look at paid ads, while others may have developed “ad-blindness” and only look at the organic results. Naturally, you’d have to consider the CPCs and whether you’ll still be making money if the CPC is too high. For example, it’s not uncommon for the CPC to be RM5/click or higher for property-related keywords. This is the main reason why many property companies put in a lot of effort into SEO for their website.
<br>
<br>
=== Online Reputation Management ===
In business, a brand is everything. It takes years (and lots of money) to build a brand, yet mere minutes to destroy it. It doesn’t matter whether it’s genuine or engineered by a competitor, any NEGATIVE news, reviews or opinions on the Internet is BAD for business. Period!
Not only will damaging content affect sales, we have seen clients face problems with contracts, bank loans and investors. SearchGuru’s ORM services can help you fix it where it matters most – the search engines. Because whether the potential customer is looking for product information or user reviews, prices, retailers, etc., they all start with the search engine.
(A May 2011 Pew Internet survey found that 92% of online adults use the search engine to find information on the web).
We can help you supress bad press, fake reviews, wrongful lawsuits and other damaging content in the search engines using SEO, and PREVENT potential customers from discovering them. We achieve this by creating, optimizing and promoting neutral to positive content to the top of the search results, for keywords that are related to your brand.
The end result? Anyone searching for your brand will NOT find any damaging content.
'''ORM for Search | The Process'''<br>
There are basically four steps involved in ORM:<br>
1. Monitoring – monitor your brand on Google, Yahoo and Bing.<br>
2. Content Creation – write neutral to positive content about your brand.<br>
3. SEO – optimize and build links to promote the content on search engines.<br>
4. Reporting – send monthly reports showing the search results for your brand.<br>
<br>
<br>
<br>
<br>
