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MyWikiBiz, Author Your Legacy — Friday November 22, 2024
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'''Dental Advertising''' is the use of [[advertising]] in order to promote a dental practice, creating preference or elevating the status of a particular [[dentist]] or dental practice in the perception of the general public.
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==History==
Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry. These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise.
While the legal landscape changed, there was no substantial rush by [[dentist]]s to implement [[advertising]] in their practices. Many [[dentist]]s held on to the attitude that [[advertising]] lowered the image of the dental profession, and chose not to advertise their practices.
==Market information==
[[Dentist]]ry in America is largely performed by practices with one or two practicing [[dentist]]s, rather than by large corporations. As such, these practices do not tend to have the large [[advertising]] budgets of bigger companies, and have unique challenges in implementing professionally created and implemented [[advertising]] campaigns. As [[dentist]]s began to consider the benefits of [[advertising]] their practices, a market formed in dental [[advertising]].
Businesses operating in dental [[advertising]] will identify themselves by the following [[NAICS]] codes:
* '''[[NAICS_Code1:=5418]]''' - Advertising and related services
* '''[[NAICS_Code2:=54181]]''' - Advertising Agencies
<br>
==History==
Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry. These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise.
While the legal landscape changed, there was no substantial rush by [[dentist]]s to implement [[advertising]] in their practices. Many [[dentist]]s held on to the attitude that [[advertising]] lowered the image of the dental profession, and chose not to advertise their practices.
==Market information==
[[Dentist]]ry in America is largely performed by practices with one or two practicing [[dentist]]s, rather than by large corporations. As such, these practices do not tend to have the large [[advertising]] budgets of bigger companies, and have unique challenges in implementing professionally created and implemented [[advertising]] campaigns. As [[dentist]]s began to consider the benefits of [[advertising]] their practices, a market formed in dental [[advertising]].
Businesses operating in dental [[advertising]] will identify themselves by the following [[NAICS]] codes:
* '''[[NAICS_Code1:=5418]]''' - Advertising and related services
* '''[[NAICS_Code2:=54181]]''' - Advertising Agencies
