Changes

its mere circulation rate.

its mere circulation rate.

<blockquote>''In estimating the "readership" of their magazines most publishers like to apply a multiple of 3 or 4 to their circulation. The Digest can afford to be modest. It estimates its total readership at only 25,000,000. This is obviously very conservative. An estimate of double that number would probably be closer, since repeated surveys have

<blockquote>''In estimating the "readership" of their magazines most publishers like to apply a multiple of 3 or 4 to their circulation. The Digest can afford to be modest. It estimates its total readership at only 25,000,000. This is obviously very conservative. An estimate of double that number would probably be closer, since repeated surveys have shown that each issue is read both by more people and with greater thoroughness than is the case with most magazines.''<ref>James Rorty, "The Reader's Digest: A study in cultural elephantiasis", '''Commonweal''', 12 May 1940, p. 78.</ref></blockquote>

shown that each issue is read both by more people and with greater thoroughness than is the case with most magazines.''<ref>James Rorty, "The Reader's Digest: A study in cultural elephantiasis", '''Commonweal''', 12 May 1940, p. 78.</ref></blockquote>

 

==References==

==References==

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