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Revision as of 17:12, 10 September 2010
, 17:12, 10 September 2010→Larger magazines: ital
its mere circulation rate.
its mere circulation rate.
<blockquote>''In estimating the "readership" of their magazines most publishers like to apply a multiple of 3 or 4 to their circulation. The Digest can afford to be modest. It estimates its total readership at only 25,000,000. This is obviously very conservative. An estimate of double that number would probably be closer, since repeated surveys have
<blockquote>''In estimating the "readership" of their magazines most publishers like to apply a multiple of 3 or 4 to their circulation. The Digest can afford to be modest. It estimates its total readership at only 25,000,000. This is obviously very conservative. An estimate of double that number would probably be closer, since repeated surveys have shown that each issue is read both by more people and with greater thoroughness than is the case with most magazines.''<ref>James Rorty, "The Reader's Digest: A study in cultural elephantiasis", '''Commonweal''', 12 May 1940, p. 78.</ref></blockquote>
shown that each issue is read both by more people and with greater thoroughness than is the case with most magazines.''<ref>James Rorty, "The Reader's Digest: A study in cultural elephantiasis", '''Commonweal''', 12 May 1940, p. 78.</ref></blockquote>
The Reader's Digest's immense size was primarily due to its popularity among average middle class America. It merits special scrutiny as the one journal uniquely able to steer popular opinion. Concerning strategic bombing in Europe, the Reader's Digest presented its view to the American public in a series of seven articles, two of which postdated the capitulation of Germany.
==References==
==References==
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