292
edits
Changes
MyWikiBiz, Author Your Legacy — Wednesday April 02, 2025
Jump to navigationJump to searchHelp:Water Cooler (miscellaneous) (view source)
Revision as of 20:07, 6 March 2007
, 20:07, 6 March 2007→I doubt this letter will get results
Line 93:
Line 93:
:You were a bit short on alternative solutions, Wygk. Do you think it would be better if I called people FIRST, then used a letter as a follow-up? Better to get a more famous "spokesperson" than myself? Better to give a "case study" example?
:You were a bit short on alternative solutions, Wygk. Do you think it would be better if I called people FIRST, then used a letter as a follow-up? Better to get a more famous "spokesperson" than myself? Better to give a "case study" example?
:More help is welcome! And, of course, there's always the "trial balloon". We can mail this letter + phone call option on about 20 recipients, and see what kind of response we get. --[[User:MyWikiBiz|MyWikiBiz]] 11:54, 5 March 2007 (PST)
:More help is welcome! And, of course, there's always the "trial balloon". We can mail this letter + phone call option on about 20 recipients, and see what kind of response we get. --[[User:MyWikiBiz|MyWikiBiz]] 11:54, 5 March 2007 (PST)
+
+::I think a marketing patch should usually focus on the value proposition (what's in it for the customer?)
+
+::As I see it, your value proposition is to provide a quality listing in a new, high-ranking directory, where the company, organization, or person has control over there own entry.
+
+::You could ADD another value statement by making it really quick and easy to create a listing. The Wikicompany forms are very similar to what I had in mind.
+
+::The semantic tagging feature is another value statement, but very few people are going to understand it... so don't muddle the message
+
+::In short, the pitch to organizations and their members should be: ''Centiare offers a quick, easy way for you to create a high-quality directory listing that you control.''
+
+[[User:Wygk|Wygk]] 12:07, 6 March 2007 (PST)
==Make it Viral==
==Make it Viral==
