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Revision as of 19:54, 5 March 2007
, 19:54, 5 March 2007→I doubt this letter will get results: Response to Wygk
[[User:Wygk|Wygk]] 11:51, 5 March 2007 (PST)
[[User:Wygk|Wygk]] 11:51, 5 March 2007 (PST)
:Thank you for this feedback, Wygk. Not having much experience at all in direct marketing, I have similar doubts as you. The target audience is any trade association or structured interest group that has a wide swath of members, and which has a "message" that it wishes to communicate to the world about its membership. I did give a few examples above.
:The contact within each organization will be very important. I feel that each letter must go to someone who is named as the Director or Manager of Communications, Marketing, Electronic Media, or Public Relations for the entity.
:You were a bit short on alternative solutions, Wygk. Do you think it would be better if I called people FIRST, then used a letter as a follow-up? Better to get a more famous "spokesperson" than myself? Better to give a "case study" example?
:More help is welcome! And, of course, there's always the "trial balloon". We can mail this letter + phone call option on about 20 recipients, and see what kind of response we get. --[[User:MyWikiBiz|MyWikiBiz]] 11:54, 5 March 2007 (PST)
