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The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).
The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).
{{GKAnt}}
An omnibus survey generally uses a [[stratified sample]] and can be conducted either by mail, telephone, or Internet.
An omnibus survey generally uses a [[stratified sample]] and can be conducted either by mail, telephone, or Internet.
