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| ===The nature of Wikipedia=== | | ===The nature of Wikipedia=== |
| You may think you know Wikipedia, but until you peel back the layers of the friendly facade, you don't know what's really underneath in the gears of the machine. | | You may think you know Wikipedia, but until you peel back the layers of the friendly facade, you don't know what's really underneath in the gears of the machine. |
− | <blockquote>''Wikipedia tends not to present the reader with only the “general” pieces of knowledge necessary to get a background on a topic. Instead, Wikipedia presents the reader not only with general knowledge, but also with every available bit of trivia and ephemera that passes the fancy of the content contributor. Just as it has an article about Vlad the Impaler, Wikipedia also has an article about the physical and supernatural characteristics of different vampires (including the famous vampires Count Chocula and Sesame Street’s Count von Count).''</blockquote> | + | <blockquote>''"Wikipedia tends not to present the reader with only the 'general' pieces of knowledge necessary to get a background on a topic. Instead, Wikipedia presents the reader not only with general knowledge, but also with every available bit of trivia and ephemera that passes the fancy of the content contributor. Just as it has an article about Vlad the Impaler, Wikipedia also has an article about the physical and supernatural characteristics of different vampires (including the famous vampires Count Chocula and Sesame Street’s Count von Count)."''</blockquote> |
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| When the representative of a business unwittingly begins editing Wikipedia about his or her company (thinking it's at least as important as the physical capabilities of Count Chocula), more often than not they will be breaking no less than three different Wikipedia rules or guidelines, and the article may be speedily deleted. But, it doesn't have to be that way, if you know the insider's secrets. | | When the representative of a business unwittingly begins editing Wikipedia about his or her company (thinking it's at least as important as the physical capabilities of Count Chocula), more often than not they will be breaking no less than three different Wikipedia rules or guidelines, and the article may be speedily deleted. But, it doesn't have to be that way, if you know the insider's secrets. |
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| ===What will a Wikipedia article do for you?=== | | ===What will a Wikipedia article do for you?=== |
| Bringing all kinds of interesting statistics to bear, Kohs outlines what you should expect once you have a stable, appropriately-linked Wikipedia article published in place. | | Bringing all kinds of interesting statistics to bear, Kohs outlines what you should expect once you have a stable, appropriately-linked Wikipedia article published in place. |
− | <blockquote>''Business and enterprise-related articles on Wikipedia are not typically among the most popular. The most popular articles on Wikipedia relate to sex, masturbation, TV shows, and video games. The article about the TV show American Idol will grab over 500,000 page views in a month. On the other hand, Wikipedia’s article about America’s biggest company, ExxonMobil, only receives about 28,000 page views per month.''</blockquote> | + | <blockquote>''"Business and enterprise-related articles on Wikipedia are not typically among the most popular. The most popular articles on Wikipedia relate to sex, masturbation, TV shows, and video games. The article about the TV show American Idol will grab over 500,000 page views in a month. On the other hand, Wikipedia’s article about America’s biggest company, ExxonMobil, only receives about 28,000 page views per month."''</blockquote> |
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| ===Your game plan=== | | ===Your game plan=== |
| So, this is why you'll buy this book. A step-by-step plan that will show you how to get what you need to get done on Wikipedia... '''done'''. | | So, this is why you'll buy this book. A step-by-step plan that will show you how to get what you need to get done on Wikipedia... '''done'''. |
− | <blockquote>''...if you elect to work in broad daylight and abide Wikipedia’s rules about reliable sources, verifiability, consensus, and neutral point of view, you will only bring misery upon yourself and unwarranted grief to your business. Honesty and disclosure goes punished on Wikipedia. There are too many Wikipedians whose primary mission on the project is not to build a comprehensive encyclopedia, but to bring shame and embarrassment to any corporation that might think it can participate in the Wikipedia process.''</blockquote> | + | <blockquote>''"...if you elect to work in broad daylight and abide Wikipedia’s rules about reliable sources, verifiability, consensus, and neutral point of view, you will only bring misery upon yourself and unwarranted grief to your business. Honesty and disclosure goes punished on Wikipedia. There are too many Wikipedians whose primary mission on the project is not to build a comprehensive encyclopedia, but to bring shame and embarrassment to any corporation that might think it can participate in the Wikipedia process."''</blockquote> |
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| Gregory Kohs reveals strategies and tools that will let you bypass Wikipedia's anti-enterprise robots and administrators. Why is the Google Toolbar your worst enemy on Wikipedia? Kohs knows. Why is your user name one of the most important decisions you'll make on Wikipedia? Kohs knows. What's the best way to make your edits on Wikipedia stick? Kohs knows, and he will tell you. | | Gregory Kohs reveals strategies and tools that will let you bypass Wikipedia's anti-enterprise robots and administrators. Why is the Google Toolbar your worst enemy on Wikipedia? Kohs knows. Why is your user name one of the most important decisions you'll make on Wikipedia? Kohs knows. What's the best way to make your edits on Wikipedia stick? Kohs knows, and he will tell you. |