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MyWikiBiz, Author Your Legacy — Friday November 15, 2024
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In November 2007 the "Agrilink" brand was dropped in favour of a new name - Aquaspy Group. The company's latest soil moisture sensor had been christened the Aquaspy and the company adopted that moniker. The board cited the reason for the change as being that the previous name was "too strongly linked to agriculture and didn't reflect other products and services. This includes a turf and golf course business that is tapping a large and receptive market" <ref>[http://emerald.gmi2.com/vol2/portfolio.cfm Emerald Technology Jan 2008]</ref>.
 
In November 2007 the "Agrilink" brand was dropped in favour of a new name - Aquaspy Group. The company's latest soil moisture sensor had been christened the Aquaspy and the company adopted that moniker. The board cited the reason for the change as being that the previous name was "too strongly linked to agriculture and didn't reflect other products and services. This includes a turf and golf course business that is tapping a large and receptive market" <ref>[http://emerald.gmi2.com/vol2/portfolio.cfm Emerald Technology Jan 2008]</ref>.
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At the time of the name change, AquaSpy claimed to have “more than 50,000 AquaSpy sensors in use around the world” <ref>[http://www.winebiz.com.au/dwn/details.asp?ID=1355 WineBiz magazine, November 2007]</ref>. It is not clear whether this figure is related to the actual number of probes sold of to the actual number of sensors installed on the probes. As the new probes have 10 sensors, the number of probes sold would be much lower..
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At the time of the name change, AquaSpy had “more than 50,000 AquaSpy sensors in use around the world” <ref>[http://www.winebiz.com.au/dwn/details.asp?ID=1355 WineBiz magazine, November 2007]</ref>.
 
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The Aquaspy brand was mated to a new corporate web site, with revised look and feel. Underneath it all was the same staff and systems, including the quickly fading AgWise platform.
 
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