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Type Private Company
Founded 2002
FounderPari Natarajan
Headquarters Template:Country data US The Woodlands, Texas, USA
Key peoplePari Natarajan,
Vijay Swaminathan
Vamsee Tirukkala,
IndustryManagement Consulting
EmployeesGreen Arrow Up.svg 80 (2010)
Contact 575 N. Pastoria Avenue
Sunnyvale, CA 94085-0000
Web: [1]
Reference {{{reference}}}

Zinnov meaning Zeal in Innovation, is a leading management consulting company founded in 2002, providing services in the area of Globalization Advisory, Human Capital Optimization and Market Expansion.


Globalization Advisory

Benchmarking Services

Human Resource Outsourcing

Zinnov tracks over 100 metrics within HRO function. Zinnov's benchmarking study for globalization of HRO includes a comprehensive taxonomy of processes, locations, and engagement models.

Information Technology outsourcing

Zinnov's benchmarking study for IT globalization includes a comprehensive taxonomy of engagement models, investments, governance models, processes and suitable geographic locations. Zinnov tracks over 80 metrics within IT function.

Finance & Accounting

Zinnov's benchmarking study for F&A globalization includes a comprehensive analysis of process maturity, compliance requirements, engagement models, investments, governance models, processes, global business support requirements and suitable geographic locations. Zinnov tracks over 80 metrics within F&A function.

Research & Development

Zinov's benchmarking studies for R&D delves into the details of Dollar spend, Investment Return Analysis, Globalization, Process and Talent etc. Zinnov tracks over 100 metrics within the R&D function.

Marketing & Sales benchmarking

Zinnov’s benchmarking study for M&S globalization includes a comprehensive analysis of process maturity, compliance requirements, engagement models, investments, governance models, processes, global business support requirements and suitable geographic locations. Zinnov track over 50 metrics within the M&S function.

Operations Optimization

R&D Globalization Council

With Zinnov's profound experience in the industry and several engagements with Global R&D center stalwarts, They realized the need of a service offering that would help these global centers improve productivity, drive innovation and optimize operations. R&D Globalization per se has seen a phenomenal growth in the last 5 years and has played a key part in showcasing its capability in innovation and high quality work.

Knowledge Workshop

Knowledge workshops are designed to educate internal stakeholders on effectively working with their global counterparts. These workshops were designed based on our extensive research on offshoring and globalization and are presented by our consultants with extensive operational experience in offshoring.

Globalization Compliance and Best Practices

Over the last decade financial institutions have increasingly globalized their IT operations driven by cost savings and availability of skilled human capital. However, globalization is also accompanied by risks associated with people, technology, governance and intellectual property etc. at offshore locations. In addition, concerns associated with customer data privacy mandate these financial institutions to develop and implement security processes that are risk focused, establish robust IT controls and ensure timely resolution of audit deficiencies. Thus adhering to compliance has become an imperative for financial institutions globalizing their IT operations. FFIEC and other regulatory standards enforce companies off shoring to demonstrate due diligence with respect to compliance and subject them to periodic regulatory audits.

Governance Framework

Many a times we have noticed that companies who come to India, are unable to run the set-up well enough, due to lack of governance framework. This typically leads to a lot of confusion between the onshore and offshore teams.

Hence, a well-planned governance model can set right expectations among various stakeholders involved and also help establish transparency. For beneficial governance frameworks, Zinnov assist customers with:

• Creating a vision for the offshore strategy
• Defining detailed offshore plan
• Managing the offshore centre

Strategy and Setup

Portfolio Prioritization

Zinnov, analyze our clients’ portfolio of applications, products and processes and help them define an appropriate roadmap for their sourcing initiatives. As part of this service, we help customers define long-term roadmaps for their sourcing initiatives.

Engagement Model Analysis

There are over 800 multinational companies in India with their own R&D, IT and back office centers in India. In addition to that, there are over 1000 companies in India who provide R&D, IT and back office services to multinationals. Besides this, there are a number of companies who use both their own centers and vendor partnerships for their offshoring needs..

In a case like this, choosing the right engagement model is important as it has direct implications on the cost, productivity and the talent available for offshoring initiatives. Choice of the engagement model is also very specific to a particular company. A wrong choice here often increases management overhead and the cost involved in offshoring.

Location Analysis

Offshoring location landscape is undergoing a fast change. Cost of operations in many of the earlier offshoring cities such as Bangalore, Beijing, St.Petersburg has gone up considerably. New locations in Vietnam, Latin America and Eastern Europe have infact built the due competence now. Currently there are more than 50 cities across the world with offshoring capability across R&D, IT and back office operations.

Captive Setup

India as a landscape is diverse in many ways than one, a reflection of which can be witnessed in the way of doing business. Hence, the mantra for any successful business captive here is to “do business the Indian way”. Right from helping our clients choose the best suitable office location, to hiring the right kind of talent, we seek them through all these components.

Zinnov work in tandem with their partners, who in turn help Zinnov's clients’ set-up the required infrastructure, wherein they work seamlessly with the clientele to ensure that their objectives are met.

Vendor Selection

Wrong vendor selection, is a key problem of companies offshoring to India. At Zinnov, since we understand the importance of partnering with the right vendor, the process that we devise to evaluate the same, is extremely stringent with no gap for errors.

Our research and analysis provides detailed evaluation of various outsourcing vendors across the globe and assists customers in selecting vendors who can be ideal partners to their internal engineering team as well as their shared services like Human Resources, Finance and Accounting, in building and maintaining the product or service.

Contract Structuring

A lot of detailing is required during structuring of a contract to avoid any sort of hurdles at a later stage. Any gaps in its formation can cause a lot of hindrances.

We facilitate our clients in structuring robust contracts with outsourcing vendors. Contract terms and conditions are customized and formulated to meet varied objectives of clients. We at Zinnov offer a comprehensive portfolio of services right from the vendor evaluation process to contract detailing and partnership evaluation.

Human Capital Optimization

Our Human Capital Optimization (HCO) service offering allows leaders to understand and solve their critical HR problems. We help companies effectively manage their human capital; strategically develop short- and long-term workforce solutions; and identify and leverage global talent.

HCO Insights

Our global talent pool research and analysis offering includes understanding, analyzing and educating our clients about the talent pool landscapes within specific cities across multiple domains such as BPO, technical support, product development and IT services. Our ability to quantify the existing talent pool for our clients supports their ability to choose the optimal location(s) based on their specific talent needs and financial objectives.

Global Talent Pool Analysis and Research

Developing regions account for 85 percent of the world's population and make up more than 60 percent of the world's business growth. Today, many organizations are looking to access the rich talent available within these "growth markets." In order to do so, companies must align global workforce and business strategy to ensure proper return on investment.

Emerging Countries Compensation Trends

The presence of a large number of multi-national companies (MNC) across emerging economies like Brazil, Russia, India and China has raised compensation levels across multiple positions, creating a highly competitive environment. In addition to salary escalations throughout organizations in these countries, employers are also facing other compensation issues, including the high cost of operations and attrition. Companies are challenged to balance their need to respond to the economic pressures in order to retain key talent, maintain financial stability and position their company for optimal growth.

HR Analytics

Our Modeling and Solutions offering utilizes a deeply consultative approach in working with our clients to understand their critical issues and develop a series of proactive solutions that enhance their ability to meet both their short- and long-term goals. Using a combination of analytical and innovative problem solving techniques, Zinnov has the capability and experience to help companies develop widespread strategic plans and solve very specific human capital problems. We have successfully worked with multiple Fortune-500 companies to design several innovative solutions.

Market Expansion

When the markets start maturing, organizations find it difficult to sustain growth and hence the need to expand sets in. This need of expanding the market can only be addressed with an in-depth understanding of the current market and opportunities available.

At Zinnov, we help companies enter new markets and expand in existing ones thereby assisting customers identify suitable location, scale up people revenue and choose the appropriate product category.

Opportunity Assessment

Before setting foot into new markets, a detailed analysis of the landscape is necessary to make well informed decisions. This service of ours provides a holistic picture to our clients in the form of comprehensive insights that help them gauge specifics like size of the market, positioning, competitor analysis and time frame assessment. Needless to mention but all of these form the basis for informed decisions, hence resulting in effective actions. Feasibility analysis is a framework that can be scaled as per definite client requirements based on growth plans and target area of expansion.

Peer Group Benchmarking

With today’s growing competitive world, it is of utmost importance to be ahead of the pack. At Zinnov, we conduct thorough analysis of the peer group and study the market landscape in detail. This is aimed at highlighting industry best practices thereby providing guidelines on innovative strategies for the way forward.

Customer Insights

Success and failure of any product / service in the market ultimately depends on the end consumer and the manner in which they reciprocate to the same. Hence by virtue of this, it becomes important to keep in mind the end customer while defining the way forward.

As a part of this service, we help clients evaluate key utility levers for gaining maximum traction with their end customers. Our advisory services under this, have helped several clients get a ground view of the market and devise effective strategies that help meet customer expectations.

Distribution Strategy

Reaching the end customer in the right fashion and on time, in today’s growing and competitive environment remains one of the key aspects that worry clients. Ensuring that one’s products are reaching the right consumer through the desired channel, is crucial to any business.

This practice of ours helps clients design, develop, and execute a strong distribution model to reach out to end customers. Our in-depth expertise here supports effective go-to-market strategies for our clients.

Contact Us


Texas Office
21, Waterway Ave
Suite 300
The Woodlands
TX-77380 USA

California Office
575 N. Pastoria Avenue
CA-94085 USA
Phone: +1-408-716-8432

Bangalore Office:
69 "Prathiba Complex",
4th 'A' Cross Koramangala Ind. Layout,
Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6

Delhi Office:
Vatika Business Centre,
2nd Floor, Block B,
1st India Place, M.G Road,
Phone: +91-124- 4028888

External links