Tony Allen

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Tony Allen graduated from Cambridge University with a degree in Physical Anthropology. He then joined McCann-Erickson where he worked on some of the agency's biggest accounts, and was involved in launching Diet Coke into the UK. In 1985 he joined corporate identity company Newell and Sorrell, known for its work with such clients as British Airways and Waterstone's the book sellers. He set up the firm’s office in Amsterdam in 1995 where he worked on a number of crossborder merger projects including those for PriceWaterhouse and Coopers & Lybrand and Pharmacia and Upjohn. Following the purchase of Newell and Sorrell by Interbrand in 1997, he returned to London to become the joint managing director of the new company in 1999 and then its CEO in 2002.

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Name: Tony Allen

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