Secret Marketing Strategies Volume 25

1. The "Small Chance" Strategy

The "(no.) visitors will see this ad and (no.) will be able to purchase (your product’s name)..." strategy tells your prospects that out of a large amount of people, very few will have a chance to gain their desired benefit. By limiting your product quantity you are increasing the urgency to buy.

2. The "Secret Wish" Strategy

The "have you ever secretly wished you could..." strategy tells your prospects that your product will give them a desired benefit that they have never told anyone else about before. Many people purchase products that they don't want their friends, family or competition to know about.

3. The "Psychic" Strategy

The "we know you want to be able to (a benefit of your product)..." strategy tells your prospects something that you already know about them, even though they haven't met you before. People will see you've done your research and know you'll be able to help them.

4. The "News Flash" Strategy

The "have I got good news for you..." strategy tells your prospects that they are about to be updated about some new information and they will take notice. Why do you think news shows and programs are so popular? Your news could be about how your product can help them improve their life.

5. The "Give A Gift" Strategy

The "buy one get one free, you could give one to a friend or family member..." strategy tells your prospects that they can make one of their loved ones happy by purchasing your product. People like to give gifts to the people they are close to so as to show them how much they care about them.

6. The "Two Benefits In One" Strategy

The "benefit and make money at the same time..." strategy tells your prospects that if they purchase your product, they will gain their desired benefits and be able to promote your product and gain an income. You could offer an affiliate program or resell rights.

7. The "Hold My Hand" Strategy

The "let me take you by the hand and show you how I..." strategy tells your prospects that you will give them personal, step-by-step information about how you use your product to gain the desired benefit they crave. People will want clear, easy and effortless instructions on how to duplicate your success.

8. The "All About You" Strategy

The "it's not about me profiting, it's about helping you (your product’s benefit)..." strategy tells your prospects you care more about them than about yourself or your business. You can prove this by offering them a money-back guarantee or giving them a free trial.

9. The "Free Commitment" Strategy

The "grab your (first benefit) for free just for signing up to receive..." strategy tells your prospects that you will give them the first product from your package of products for no cost. You just need to have them commit to buying the rest of your package later. This tactic would work well for subscription and autoship type of products.

10. The "Popular Expression" Strategy

The "have you heard the expression..." strategy tells your prospects a well known expression that will persuade them to purchase your product. Popular expressions are already branded in people’s minds, which can trigger instant buying impulses.

11. The "Delay And Pay" Strategy

The "if you wait, you'll likely end up paying more later..." strategy tells your prospects a good reason for not delaying their purchase of your product. You can easily end hesitation or procrastination by trying to save money for your prospects.

12. The "Positive Portrait" Strategy

The "the photos of my customers reflect their positive feelings..." strategy tells your prospects to view a bunch of pictures of your happy customers. People will see their smiles, bright eyes and maybe even their benefits, depending on the photos or your product.

13. The "Smart Customers" Strategy

The "I've had thousands of intelligent people purchase my product..." strategy tells your prospects they will be considered smart if they purchase your product. People like to avoid looking or feeling stupid. You could also use other compliments to describe your current customers.

14. The "Blame Game" Strategy

The "believe it or not, only you can decide not improve your life..." strategy tells your prospects that you don't care if they decide not to purchase your product. You actually put the blame on them for not reaching their goals in life.

15. The "Turn Your Back" Strategy

The "your solution is right here, are you really going turn your back on it..." strategy tells your prospects your product will fix their targeted problem. You are also questioning them about leaving your site and not solving their problem.

16. The "Not Found Anywhere" Strategy

The "you'll get never-released-before bonuses..." strategy tells your prospects that your bonus products aren't found everywhere else. Many businesses have the same bonuses that every other business offers or they can be found freely on the Internet. When you use exclusive, only-you-offer bonuses, it will increase the perceived value of your product.

17. The "Benefit Now" Strategy

The "this (product) could be (your product's benefit) right now..." strategy tells your prospects their life could be improved or will even improve this very second if they currently own your product. It puts a mental scene in their mind and will actually persuade them to live their dreams in the real world.

18. The "Better Than Your Dreams" Strategy

The "you will have the opportunity to (your product's benefit) beyond your wildest imagination..." strategy tells your prospects your product’s benefits will be even better than what they have daydreamed about. It leaves a little something far beyond what they can mentally picture.

19. The "Reputation Risk" Strategy

The "I'm ready to stake my personal and professional reputation on..." strategy tells your prospects that your product must work because it's likely that you wouldn't ruin your reputation on purpose. Having a good reputation is very valuable to both business owners and non-business people.

20. The "Wonder" Strategy

The "you're probably wondering how we can afford to provide you with (your product's benefit) at such a low price..." strategy tells your prospects there is a valid reason why your product is so cheap. You could tell them you struck a deal with a friend that's a supplier or manufacturer.

21. The "Wake Up Right" Strategy

The "what if you could wake up each and every day feeling (positive emotion)..." strategy tells your prospects that if they own your product, it will give them the positive emotions they long for. People like to wake up on the right side of the bed rather than the wrong side.

22. The "Obstacle Removal" Strategy

The "now is your chance to finally gain your freedom from (problem) and live (positive adjective) lifestyle you deserve..." strategy tells your prospects that they can gain their independence over an obstacle in their life. People really value all types of freedoms.

23. The "Benefit Addition" Strategy

The "all of the above translates into (one major benefit)..." strategy tells your prospects that all your products’ little benefits add up to one major benefit. It gives them a simple, powerful reason to order and a closing to your list of benefits in your sales letter.

24. The "Visual Aid" Strategy

The "these are the recent statistics for just one (the subject)..." strategy tells your prospects different visual ways to look at your product's benefits. Many people are persuaded to buy with visual proof that your product works.

25. The "Proof Of Traffic" Strategy

The "as you can see we rank among the top (no.) web sites in the world..." strategy tells your prospects that your product must be good if you’re getting that much Internet traffic. You could use a script or screenshot of one of the more popular, reputable traffic monitors on the Internet.

26. The "Recognizable Partners" Strategy

The "my business partners are (a list of reputable and recognizable people)..." strategy tells your prospects that many known experts have contributed to your business and/or products other than you. It just makes your product even more valuable to them.

27. The "Fake Experts" Strategy

The "the world is filled with amateurs claiming they are experts..." strategy tells your prospects not to trust your competition or their products. Your prospects will assume your competition is hiding behind their web sites and are not really the professionals they say they are.

28. The "Unknown To Family" Strategy

The "I will reveal secrets that the experts don't even tell their family members...)" strategy tells your prospects you’re exposing some top secret information that is even too sensitive for the gurus’ loved ones to know. This will make your prospects extremely interested in finding out what it is.

29. The "Easy Times" Strategy

The "never before has it been so easy to get (your product's benefit)..." strategy tells your prospects that your product offers the easiest way ever to gain their desired benefits. So if they already own an older product that gives them what they need, they'll realize yours will make their life easier.

30. The "Take Notes" Strategy

The "as you read this you may want to pull out a notepad and take notes..." strategy tells your prospects that they will actually learn something that will improve their life while reading your ad. It also makes your message sound more important.

31. The "I'll Sweeten It" Strategy

The "I'm even prepared to sweeten this already amazing offer more..." strategy tells your prospects that your product package was already spectacular but you are going to make it even better. People that were interested will likely be even more persuaded to buy your product.

32. The "Lingering Doubts" Strategy

The "in case you have any lingering doubts, I want to give you more proof..." strategy tells your prospects that you'll give them some more evidence that your product performs. It will give your prospects even more peace of mind about buying your product.

33. The "Test Drive" Strategy

The "I'm going to allow you to test drive this product for (no.) days..." strategy tells your prospects they can actually use your product for a period of time without investing any money. It will remove all their risk and show them you have confidence in your product.

34. The "Time Bomb" Strategy

The "this web page will expire on (date) at exactly (time) (a.m/p.m.) (time zone)..." strategy tells your prospects that not only will your offer end but your web site will disappear too. You could also use words like ‘self destruct’ or ‘explode’ to be more dramatic.

35. The "It's Back Again" Strategy

The "it's back by popular demand..." strategy tells your prospects that your product was once taken off the market but a large majority people wanted you to bring it back for sale. Your prospects will realize that it must be a high quality and effective product.

36. The "No Travel" Strategy

The "you won’t have to go to a store, attend a seminar by a plane, stay in a hotel or dress up to (your product’s benefit)..." strategy tells your prospects that they can instantly get your product via download or by delivery. If you pay for the shipping charges, that would be even better.

37. The "Brain Injection" Strategy

The "crawl into the mind of top (your product's niche) experts..." strategy tells your prospects will get the benefits they seek from other experts too. This would work for an information product or a bonus info-product for a physical product. People put a high value on a product which seems like buying or renting someone else’s brain.

38. The "Trial And Error" Strategy

The "without all the frustrating and time consuming trial and error..." strategy tells your prospects they will eliminate a lot of headaches by purchasing your product. They will likely remember a time they felt this way and buy your product to avoid it.

39. The "Question Yourself" Strategy

The "here's a question: if you could (a question about getting their desired benefit)? Would you...?" strategy tells your prospects to really question themselves if they decide not to buy the solution to their problem. Of course, your product would be presented as the problem solver.

40. The "You're The Victim" Strategy

The "the majority of people fail to (your product's benefit) because they fall victim to professional scam artists..." strategy tells your prospects if it's too good to be true, it probably is. You just need to show them your product works but it will take a little work too so it's not too unbelievable.

41. The "I've Been Told" Strategy

The "I’ve been told I should charge ($). It's well worth it but I'm already wealthy and I want to help you, so it's only ($)..." strategy tells your prospects that your product is worth more than you are charging. You're also telling them a good reason why you are charging a lower price.

42. The "Sneak Preview" Strategy

The "get an advance look before it's officially released on (date) for a (no.)% discount..." strategy tells your prospects they will be one of the first people to benefit from your product. Plus, they will get it for far less than everyone else will.

43. The "Instant Profit" Strategy

The "we'll pay you 50% commission instantly to your (online bank) account..." strategy tells your prospects that if they join your affiliate program, they will be paid without having to wait for a check in the mail. It could be a strong benefit of your product.

44. The "Yearly Expenditures" Strategy

The "if you spent at least ($) in the last year on one (similar product) then this may be the most important letter you read all year..." strategy tells your prospects that they may have wasted their money trying product after product to improve their life when all they really needed was your product.

45. The "About The Buzz" Strategy

The "see for yourself what all the buzz is about..." strategy tells your prospects that your product must be really popular because they’ve heard good things about it too. It would be more powerful if you actually had a huge product launch where many people were promoting it.

46. The "Stipulation" Strategy

The "by ordering, you agree to not redistribute, copy, sell, or reveal any of (your product’s name) to anyone..." strategy tells your prospects that your product is very valuable because you are actually making them agree to buying stipulations (which most people already know).

47. The "Boring" Strategy

The "I am not going to bore you with a long sales letter..." strategy tells your prospects that reading your sales letter won't put them to sleep. You could even offer them a bonus for just reading it. It will give them extra motivation.

48. The "Why, When" Strategy

The "why are you still (prospect’s problem)...when you can (your product’s benefit)..." strategy tells your prospects that you are questioning why they would be satisfied with their situation. You just need to tell them how your product will improve their situation.

49. The "Outsourcing" Strategy

The "you can benefit from the hard work of others..." strategy tells your prospects that a team of people worked together to develop your product. You could also list what type of professionals they were, like: scientists, authors, inventors, chemists, safety specialists, etc.

50. The "License To Drive" Strategy

The "it's almost like having a license (or ticket) to..." strategy tells your prospects your product will give them the indisputable right to gain their desired benefit. It will sound very possible that they will reach their goals.