Secret Marketing Strategies Volume 24

1. The "Read The Ending" Strategy

The "be sure to read this to the very end, because I've got a very special exclusive bonus for you..." strategy tells your prospects they’d better view the whole sales letter or else they’ll just scan it to see what that bonus is. When you use an exclusive bonus it means they are in a privileged group of people and no one else outside the targeted group will ever get it.

2. The "Believe The Proof" Strategy

The "you may find my offer hard to believe but let me prove it to you..." strategy tells your prospects that you know they likely don't trust you yet. By letting them know this, you've already started to change their mind. All you have to do is prove your offer is for real.

3. The "Quick And Easy" Strategy

The "there is a quicker and easier way to (your products benefit)..." strategy tells your prospects that they can save a lot of time and effort if they replace your competition's product with your business's product.

4. The "Only One Needed" Strategy

The "there is no (other product) necessary to (your product's benefit)..." strategy tells your prospects they don't have to purchase another product to go along with your product to gain their desired benefit. It will show them they can save money and improve their life.

5. The "Sounds Like A Scam" Strategy

The "I know I'm hyping up my product or even sounding like a scam artist but..." strategy tells your prospects the reason why you are hyping your product up. Your prospects will instantly drop their guard though if you give them a valid reason.

6. The "No Hype" Strategy

The "I'm not going to give you a bunch of B.S. and say I..." strategy tells your prospects that you’re not going to over exaggerate the results you got with your own product. Your prospects will see that you are being honest with them.

7. The "No Worry" Strategy

The "imagine never having to worry again about (their bad problem)..." strategy tells your prospects to think about how relaxed and fun the future could be if they purchase your product. Most people want to get rid of stress, anxiety and mental burdens that don't allow them to enjoy life.

8. The "Around The Clock" Strategy

The "it works around the clock while you are sleeping, eating, working and playing..." strategy tells your prospects they can use your product and forget about it. Most people like products that won't affect their schedule or lifestyle. They won't have to worry about them wearing out or reusing them right away.

9. The "May Or May Not" Strategy

The "you may or may not believe me, but what if I'm right..." strategy tells your prospects that if they don't purchase your product and you are right, they may never gain their desired benefit. They may envy the people that did believe your product claims.

10. The "Until You Read" Strategy

The "don't even think about (the benefit or action) until you read this..." strategy tells your prospects they better read your sales letter or report before they buy your competition's product. People will want to make sure they aren't making a mistake.

11. The "Necessary Steps" Strategy

The "are you willing to take the necessary steps to (the benefit)..." strategy tells your prospects they have to be dedicated in order to gain their desired benefit. People will finally realize they have to be prepared after failing so many times.

12. The "We Are Sick Too" Strategy

The "are you sick and tired of all the unbelievable claims? We are too..." strategy tells your prospects you are fed up with your competition's hype and never delivering on their promises. Your prospects likely are too and like people they have something in common with.

13. The "No Disappointment" Strategy

The "go ahead and scroll down further, you won't be disappointed..." strategy tells your prospects that you won't waste their time. They will want to see what else you will be offering before they make their decision.

14. The "Success Story" Strategy

The "I want your success story so I can publish it on my web site..." strategy tells your prospects that your product really works if you want their success story. They will be able to become famous and maybe even get a little free publicity for their own web site.

15. The "Important Letter" Strategy

The "this is going to be the most important letter you will ever read..." strategy tells your prospects to subconsciously compare past important letters they’ve read. If those were really important, they will be very interested in seeing how yours compares.

16. The "Lifetime Freebie" Strategy

The "I'm only giving the next (no.) people free lifetime updates for no additional cost..." strategy tells your prospects if they order right away they will get free upgrades for life. It creates urgency and gives them a free bonus at the same time.

17. The "The Sooner, The Sooner" Strategy

The "the sooner you purchase (your product name), the sooner you can start (your product's benefit)..." strategy tells your prospects the longer they wait to order, the longer they will have to live without their desired benefit.

18. The "Anytime" Strategy

The "order now, it doesn't matter if it is (no.) o’clock in the morning..." strategy tells your prospects that you have a 24 hour ordering staff or your business is automated. This looks very professional.

19. The "Excuse Elimination" Strategy

The "you have a money-back guarantee so all the risk is on me..." strategy tells your prospects that you have virtually eliminated their excuses for not ordering. People like it when you have the risk and they don't.

20. The "No Where Else" Strategy

The "it's unlike anything you may have seen before..." strategy tells your prospects that they can't find your product's benefits anywhere else. People get bored with the same old products and seek a breath of fresh air once in a while.

21. The "Keep It Anyway" Strategy

The "if you don't (your product's benefit), you can keep my product for free..." strategy tells your prospects that you will be losing money if your product doesn't do what you say it does. People know you’re not in business to lose money.

22. The "Worldwide" Strategy

The "it's a great feeling to improve people's lives from all over the world...." strategy tells your prospects it doesn't matter where they live, they still can order your product. Plus, it tells them that you like to make your customers happy.

23. The "Crazy And Stupid" Strategy

The "my friends and family think I'm crazy and stupid for offering this product at such a low price..." strategy tells your prospects that people in your life consider your product to be far more valuable than what you charge for it.

24. The "Experts Buy Too" Strategy

The "I worked directly with (no.) (expert type people)..." strategy tells your prospects that even professionals buy your product. People will think experts won't purchase a product that doesn't work.

25. The "Don't Know Me?" Strategy

The "I realize that you may not know me personally, but look at what people that know me say..." technique tells your prospects that if they knew you personally this is what they would think. You could give them a big list of personal testimonials.

26. The "Simple Is Good" Strategy

The "but don't let the simplicity of (your product name) deceive you, it's..." strategy tells your prospects just because your product is simple and easy to use doesn’t mean it won't give them their desired benefit. People sometimes think it should be hard to use in order to improve their life.

27. The "Multiple Levels" Strategy

The "there are (no.) versions you can choose from..." strategy tells your prospects that they can pick a version of your product based on their situation. Each version could vary in price, experience, bonuses, etc. You could label the different versions of your product as: basic, deluxe, gold, silver, bronze, etc.

28. The "FAQ" Strategy

The "if you still aren't sure please read our Frequently Asked Questions..." strategy tells your prospects that you may be able to answer one of their buying questions without them taking the time to contact you. It will also save your business time and money having a FAQ page.

29. The "Pleading Insanity" Strategy

The "yes, I know I would have to be crazy to pass this up..." strategy tells your prospects they would be considered insane if they didn't order your product. Most people don't want to be labeled crazy or insane. You are also making them convince themselves to purchase.

30. The "I Can Do This" Strategy

The "I wish I could claim credit for (your product's name) but since I can't, I still can give you a discount..." strategy tells your prospects that someone else created your product. This tells your prospects that you are modest and people sometimes like that.

31. The "Professional Callout" Strategy

The "attention: (expert title, occupational title, job title or type of person title)..." technique tells your prospects that you are talking to a group of people they belong to. They will feel special that you recognize their targeted needs. For example, you could list something like: 'Attention: Doctors, Nurses and Therapists...'

32. The "Be Yourself" Strategy

The "you don't have to be some (higher authority type of person) to..." strategy tells your prospects that they don't need a special education, skills, background, training, etc. in order to gain their desired benefits with your product.

33. The "Volunteers Only" Strategy

The "just read these spectacular, unsolicited testimonials..." strategy tells your prospects that you didn't seek out or ask people to review your product. These people actually volunteered their testimonials because they were so satisfied with your product.

34. The "Level Playing Field" Strategy

The "I'm not some hot shot expert or some famous celebrity..." strategy tells your prospects that you are on their level and if you can do it, they can too. Sometimes people don't buy because they are jealous or envious of your success.

35. The "Age Don't Matter" Strategy

The "how a (no.) old (man/woman/boy/girl) (your product's benefit)..." strategy tells your prospects that they can gain their desired benefit no matter what age they are. They’ll assume if someone else around their same age did it, they can too.

36. The "Living Proof" Strategy

The "I'm living proof that anyone can..." strategy tells your prospects that you had a lot of limitations in life trying to gain your desired benefit. People will think if you can do it with all those hard obstacles, they can too.

37. The "Wrong Product" Strategy

The "you need the right attitude and mindset but, most importantly, the right product to..." technique tells your prospects maybe the only reason they failed before was because of the wrong product. They will think maybe yours is the right one since it’s likely they already have a good attitude and mindset to change their life.

38. The "It's Really Different" Strategy

The "let me tell you exactly why my product is different than my competition’s..." strategy tells your prospects why your competition’s product doesn’t work and yours does. You could even give them some detailed case studies.

39. The "Break It Down" Strategy

The "here is a breakdown of everything you'll get..." strategy tells your prospects a simple, quick list of everything they will receive with their purchase. Sometimes people don't want to read a whole sales letter and just read the brief summary.

40. The "Dream Value" Strategy

The "aren't living your dreams worth ($)..." strategy tells your prospects that their dreams can become reality if they only invest a little money. Many people think that any amount of money is a small price to pay to make their wishes come true.

41. The "Sold Out" Strategy

The "hurry, my last product launch sold out in only (no.) hours..." strategy tells your prospects that you are very good at selling and marketing your products. They will want to order right away in case this one sells out fast.

42. The "Nosy Neighbors" Strategy

The "your nosy neighbors will be so jealous because..." strategy tells your prospects that most people have nosy neighbors. They will be interested in your offer if they do or have had them in the past. Your product will give them benefits that their neighbors may not have.

43. The "Got Excitement?" Strategy

The "are you ready for some excitement?..." strategy tells your prospects that reading your sales letter or ordering your product could add some excitement to their life. Most people wish their lives were more exciting. Many people nowadays work longer hours, take care of their families, run countless errands, etc.

44. The "Strong And Weak" Strategy

The "do you want to (your product's major benefit) or do you just (another weaker benefit)..." technique tells your prospects that they have a choice. They will understand that whichever way they choose, your product will help them.

45. The "I Have Competition" Strategy

The "there are hundreds of web sites that promise to (your product's benefit)..." strategy tells your prospects they have a lot of places to gain their desired benefit. It shows them that you are not scared of your competition. They will feel like you must be better than them.

46. The "Disappointed Yes" Strategy

The "have you ever been disappointed at (not getting a certain benefit)..." strategy tells your prospects to think if they have ever been disappointed and most of the time they will mentally say 'yes'. This will lead them into your sales pitch and show them a way to never be disappointed again. Most people want to avoid that kind of negative emotion.

47. The "Shortcut" Strategy

The "you can only get these surprisingly fast shortcuts from us..." strategy tells your prospects that your product will give them a quick, sneaky way to improve their life. People will pay for shortcuts that other businesses don't offer.

48. The "Total Disorder" Strategy

The "do you feel like your life is in disorder..." strategy tells your prospects that you know how their life feels without their desired benefit. When people go without reaching their goals, it can negatively affect the rest of their unrelated situations. It can worsen their relationships, health, career, business, etc.

49. The "Don't Be Fooled" Strategy

The "don't be fooled by gigantic multi-million dollar corporations that..." strategy tells your prospects that you’re not some big enterprise that's only worried about their profits and bottom line. Most people have been tricked at least once, buying a useless product from a highly trained sales executive.

50. The "Lame Reasons" Strategy

The "just read this list of these crazy excuses why some people won't try to gain (your product's benefit)..." strategy tells your prospects the lame reasons why some people go through life without being satisfied. You can even offer a motivating response under each reason to persuade them to buy.