Secret Marketing Strategies Volume 10

1. The "That's Not All" Strategy

The "I didn't want to make this sales page (no.) pages long..." strategy tells your prospects that your product has even more benefits and features than what is listed on your sales letter. It will leave them very interested to find out what you may have left out. It creates a mystery which they will want to solve.

2. The "Written In Blood" Strategy

The "it's written in blood..." strategy tells your prospects that your product claims are absolute fact. It's commonly known that anything "written in blood" is considered to be the absolute truth. Even if you don't have a whole ton of proof, it will still be powerful because the saying has been branded for years and years.

3. The "Blue Moon" Strategy

The "once in a blue moon..." strategy tells your prospects that buying your product is their only opportunity to avoid their current negative feelings. People won't pass up their only chance to improve their life and reach their goals. They will realize they may only live once and may have to wait a long period of time until something as good as your offer comes along again.

4. The "Just One" Strategy

The "no extra products needed..." strategy tells your prospects that you have included all the extra equipment or products they may need in order to use your main product. People don't like to go to a ton of different stores or web sites in order to gain their desired benefit from just one single product.

5. The "Empty Handed" Strategy

The "wait don't leave without..." strategy tells your prospects not to go away empty-handed. You can remind them they can get one of your freebies that might allow you to sell them something in the future. You could ask them to download your free e-book, read your blog, etc.

6. The "Ahhh Moment" Strategy

The "you can't fail..." strategy tells your prospects that if they purchase your product, they will definitely reach their desired goal. You need to give them a detailed reason why they can't fail. You want them to go, ’Ahhh! I see you are absolutely correct.’ You don't want them to think, ‘Yes, but what if this happens.’

7. The "It Works Naturally" Strategy

The "no artificial ingredients..." strategy tells your prospects that your product is made with 100% natural materials. It's very rare these days to find all natural products. People consider anything that is rare to be more valuable. If you can claim your product is all natural, it will skyrocket its perceived value and you can charge a higher price.

8. The "Bankrupt" Strategy

The "you won't have to go into deep debt over this..." strategy tells your prospects that they will be able to afford your product. Many people don't want to buy products that could lead them to bankruptcy or get them into financial strife. They will want to be able to afford the other things in life they enjoy.

9. The "Don't Be Jealous" Strategy

The "don't get left in the dust..." strategy tells your prospects that they may get left behind in their business/career life or in their personal position. Many people get jealous when others have more money, a better job, drive a nicer car, live in a bigger house, look better, have the latest product, etc.

10. The "Fantasy Or Reality" Strategy

The "you’re living in a fantasy world..." strategy tells your prospects that they shouldn't pretend that everything is great in their life or that their problems will get better on their own. Tell them they need to make a conscious change in their life and your product will help them by making it easier for them to do so. Remind them that things will only get worse if they keep ignoring reality.

11. The "Tons Of Resources" Strategy

The "you'll also get a helpful directory..." strategy tells your prospects that one of your bonuses will give them more resources to help gain their desired benefit. It could be a directory of web site links, free blogs, discussion forums , product suppliers, store locations, etc.

12. The "No Extra Work" Strategy

The "no assembly needed..." strategy tells your prospects that they won't have to build your product first before they improve their life. People like to save time, energy, frustrations, headaches, etc., all the things that can be affected when you put something new together. If you can't afford to assemble it for them for free, you can always charge for it and make extra profits.

13. The "Oldie But Goodie" Strategy

The "it's an oldie but goodie..." strategy tells your prospects that your product is a valuable antique. If the product is old, rare and there aren't many of them around any more, the greater the demand will be for it. People will even pay even more for it if it has some kind of historic value or a serial number on it.

14. The "Unmarked Box" Strategy

The "no one will know what you ordered..." strategy tells your prospects that you will ship them their product in a plain wrapper. People sometimes purchase certain products that they want to keep private and don't want others to know about. It could be personal items or presents for other people.

15. The "Direct Shipment" Strategy

The "we will ship it directly to them..." strategy tells your prospects that if they order a gift for someone, you'll ship it directly to their address without them ever having to do it. It saves people time and a trip to the post office. You could even wrap it for them for free or a fee. If the product takes batteries, you put them in the package too.

16. The "Dropship It" Strategy

The "we will dropship it for you..." strategy tells your prospects that if they sell your product, all they will have to do is advertise it and collect the money. They'll just have to pay you for the wholesale product and tell you where to ship it. You'll get more people selling your product for you if they only pay you when they get an order instead of investing in a bunch of your products upfront and shipping it themselves.

17. The "Instant Reward" Strategy

The "get instant access to the bonuses..." strategy tells your prospects that they may not get instant access to your main product (because it has to be shipped) but they can have access to the bonuses. It will give them an instant reward for ordering your physical product instead of just paying and leaving the web site empty-handed. Some good ideas for digital products are related e-books, software, e-reports, etc.

18. The "Join A Cult" Strategy

The "jump on the bandwagon..." strategy tells your prospects that your product is very popular right now. You can tell people they should do what everyone else is doing - buying and benefiting from it. You could use phrases like: it's the latest craze, have you heard the buzz, it's becoming like a religion, etc.

19. The "Be Different" Strategy

The "don't be like most people..." strategy tells your prospects that your product will make them unique. It could be that they will experience a different product benefit, have a rare product feature, pay a lesser price, etc. You will need to separate your products from the norm and make your prospects feel like they are one of the lucky few.

20. The "Divide The Profits" Strategy

The "I'm dividing up (no.)% of the sales between my top (no.) producing affiliates for the first (no.) week(s)/month(s)..." strategy tells your prospects that if they join your affiliate program, they could make even more commissions if they are one of your top selling affiliates. They will realize that the more products they sell in the particular time frame the more bonus money/prizes they will get. You could give the top affiliates other perks like advertising their product, the first chance to promote your next product before you or anyone else does, etc.

21. The "Error Proof" Strategy

The "I promise, you won't screw up..." strategy tells your prospects that they won't make an error trying to improve their situation with your product. Many people in the past haven't received a benefit from a product because they made mistakes using it, putting it together, not reading the instructions properly, etc.

22. The "Design It Yourself" Strategy

The "design it yourself..." strategy tells your prospects that they can personally choose how they want their product to look or work before it's delivered to them. It's like offering a made-to-order product (just compare it to ordering a pizza). You could allow them to pick the colors, width, height, weight, speed, add-on products, ingredients, topping, etc.

23. The "Ongoing Benefits" Strategy

The "make reoccurring income..." strategy tells your prospects that your product is sold on a monthly, quarterly or yearly basis and they can earn income selling it to others. Many people prefer that to making one-time sales. It could be a network marketing program, a 2-tier affiliate program, a magazine subscription, a product of the month club, a subscription web site, etc.

24. The "It's Perfect" Strategy

The "it's in perfect condition..." strategy tells your prospects that your antique or auction product is in mint condition, even though it's been used, is old or out of the package. You could even show pictures of it at every angle or in a video for indubitable proof. Plus, you could tell them the history of the product, like: how many people have owned it, where it's been stored, how it's been taken care of, etc.

25. The "Intelligent Choice" Strategy

The "it's the logical choice..." strategy tells your prospects they should focus on the proven facts on your sales letter and not let their feelings get involved. You should only use this if more than 90% of your ad is packed with proof and facts. It's tough to sell logic over emotion unless you have a lot of ammunition.

26. The "Tested Safe" Strategy

The "it's safe around kids..." strategy tells your prospects that your product is kid-proof. Parents buy from businesses that design their products to help protect their children. It could be child safe caps, automatic shut-offs, warning lights or buzzers, outlet covers, cabinet locks, doorknob covers, etc.

27. The "A Step Ahead" Strategy

The "be a level above the rest..." strategy tells your prospects that if they buy your product, they are going to be two steps ahead of their competition. Their competition could be a co-worker, their next door neighbor, another college student, their strongest business challenger, etc. Most people seek fair or unfair advantages that will allow them to ultimately win their particular competition.

28. The "Ear Candy" Strategy

The "it's pleasing to the ears" strategy tells your prospects that your product either sounds good or it's silent or close to quiet. If you can turn your product into ear candy, then you will be very successful. Maybe your product runs quieter than your competition’s loud running product or your product has a better or more appealing quality of sound.

29. The "Copy My Blueprint" Strategy

The "just follow my simple blueprint to (your product's benefit)..." strategy tells your prospects that you will give them your personal system for reaching their intended goal. You can tell them that it is very unique and you discovered it by mistake. People will assume that nobody else offers your particular method.

30. The "Expansion" Strategy

The "it's been expanded..." strategy tells your prospects that your product has been made larger. People like to purchase or repurchase products that are big because most people believe bigger is better and they'll get more for their money. It could be more information, a longer height or width, a heavy weight, more benefits, extra features, etc.

31. The "In Short Supply" Strategy

The "our supplier is in short supply..." strategy tells your prospects that you are selling a limited number of your products because your supplier is only producing so many at a time. It doesn't sound like you are trying to create urgency on your own just to increase your sales. You could tell them it's because the supplier is retiring the product, can't keep up with demand, etc.

32. The "Surprise Treat" Strategy

The "there will be a pleasant surprise for you too..." strategy tells your prospects that if they buy your product, they will get some kind of hidden treat. They will be extra interested if you leave it at that and don't give them any kind of hint. You could say that your current customers are raving about it though. It could be access to your affiliate program, a very valuable bonus, an unbelievably priced one-time offer, etc.

33. The "Features Sell" Strategy

The "it has exclusive features..." strategy tells your prospects that your product has special features that your competition can't offer. You need to prove to them that these particular features will give them extra benefits that your competition can't offer. It could be stronger but lighter material, better technology but less expensive, etc.

34. The "Scary Story" Strategy

The "listen to this scary story..." strategy tells your prospects that they could be frightened if they read your sales letter. Many people crave to be scared in a not-so-serious way. Why do you think scary movies, books and haunted houses are so popular? They will actually be fulfilling a feeling that they don't get every day in their normal (sometimes boring) life. They are always looking for some scary excitement.

35. The "No Confusion" Strategy

The "never buy an unorganized (your type of product) again..." strategy tells your prospects that your business or product is very organized. People don't want to buy a product or product package that could confuse them in some way. They are purchasing your product to solve a problem so why would they want to create another potential problem.

36. The "Get Everything At Once" Strategy

This "I've collected them all for you..." strategy tells your prospects that you are offering a group of products that they would normally buy one at a time. You will be saving your customers time and money by bundling them together and can offer a lower total price if they were to purchase them separately.

37. The "Nose Candy" Strategy

The "it has a refreshing smell..." strategy tells your prospects that your product has an attractive fragrance. People don't want to buy products that don't smell good. They don't want to be around stinky smells or have other family members, friends or guests think they or their house, car, or yard smell bad.

38. The "Legal Eagle" Strategy

The "it's not illegal either..." strategy tells your prospects that your product, service or opportunity is perfectly legal. Your prospects will want to stay within the law and not risk having any more problems in their life. If your product sounds too good to be legal, you should offer some strong proof as to why it's not illegal or people may not buy it.

39. The "Make An Offer" Strategy

The "make an offer..." strategy tells your prospects that they can present a price to you that they feel is fair. Once you have their offer then you can accept it or negotiate a higher price. Also, you could take away an element of the product or product package so they can still buy it at a lower price than you would normally agree to. This way you can hit everyone’s individual price range for their own particular financial situation.

40. The "Eye Candy" Strategy

The "take a look at this very pleasing picture..." strategy tells your prospects that you want them to view a picture on your web site that they will enjoy. You can tell them it will only take a second. Tell them they need to drop what they are doing, no matter if they are busy or not. You could also tell them the picture may offend them and that may even make them more curious to see what it could be.

41. The "We've Won" Strategy

The "we've won a contest..." strategy tells your prospects that your product or business won something that may persuade them to buy. You could tell them you beat out many of your competitors. It could be for product durability, performance, speed, customer service, sales, quality, price, etc.

42. The "Avoid At All Costs" Strategy

The "now you can avoid..." strategy tells your prospects that if they buy your product, they will be able to stay away from a potential problem or emotion. If you can prove your product will protect them from a certain situation, they will feel safer and purchase your product. You could even give them a glimpse into the future of what could happen if they don't own your product.

43. The "Everything’s Included" Strategy

The "it contains all the elements you need..." strategy tells your prospects that your product contains everything they need to reach their intended goal. If they have bought a similar product in the past that didn't come with everything they needed and they never gained their desired benefit, they will be very influenced to buy your product. It will trigger the feeling they had before and they won't want to feel that way again.

44. The "Prove Them Wrong" Strategy

The "have the last word and prove them wrong..." strategy tells your prospects that in the past, family members or friends have told them that they’ll never gain their desired benefit. You can tell them that with your product they'll be able to finally shut them up or leave them speechless. Tell them to imagine those people's jaws hitting the floor when they see your results.

45. The "Nothing Else To Buy" Strategy

The "there is nothing extra to buy..." strategy tells your prospects that if they purchase your product, it will be the last money they spend to get their particular full benefit. You can tell them you won't sell them any upsell or backend products or upgrade any products so that they get your full benefits because they will already have it.

46. The "They've Sold A Lot" Strategy

The "they sold (no.) copies..." strategy tells your prospects that your affiliates have sold a high number of copies of your product already. If people see that a lot of people have already bought it and the product sells well, they may want to become an affiliate too. And if you tell them that only few affiliates have reached that goal then it will tell them they won't have much competition either.

47. The "No Fortune Required" Strategy

The "without spending a fortune..." strategy tells your prospects that they can get your product without paying out the ear for it. It helps to mention that your competitors have a higher price. If you have a higher price than your competitors, you could offer a payment system or justify the higher price.

48. The "We Care" Strategy

The "it's safe for the environment..." strategy tells your prospects that your product won't harm their environment. People will want to make sure their current friends and family members are safe for generations to come. If your competitors aren't concerned about being environmentally safe then you could make your prospects feel guilty if they are already using their products or persuade them to avoid buying their products in the future.

49. The "Combined Searches" Strategy

The "combined searches for all these products is (no. - high number)..." strategy tells your prospects that you've researched and totaled up the number of search engine searches (related keywords and keyphrases) for your resell, master resell and/or private label products package. This works even better if many of your resell products are in different niches because there will be more total searches.

50. The "All For One" Strategy

The "grab all my products for one price..." strategy tells your prospects that you are running a special where they can get all your products that you usually sell separately for one low price. You can tell them that even if they already own a few of them it's a good deal or that you will give them an even bigger discount.