Rita Clifton
Rita Clifton is a leading practitioner, author and commentator on brands and branding, and has worked with many of the world’s most successful companies. After graduating from Cambridge, she spent her early career in advertising, becoming vice-chairman and strategic director at Saatchi & Saatchi. A frequent speaker at conferences around the world, she is also a regular contributor on cnn and the bbc and to all the major broadsheets and business magazines. Since 1997 she has been ceo and then chairman at Interbrand, a global brand consultancy, and she was the editor of its recent book The Future of Brands.
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Name: Rita Clifton
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