Paul Feldwick
Paul Feldwick joined bmp (then known as Boase Massimi Pollitt), an advertising agency, in 1974. Today he is executive planning director for the same company (bmp ddb) and worldwide brand planning director for ddb. He has been chairman of the Association for Qualitative Research and of the Account Planning Group, and is a Fellow of the ipa and the Market Research Society. He has spoken at the US Account Planning Group Conference and twice won “best” paper at the Market Research Society Conference (UK). He is the author of What is Brand Equity, Anyway?.
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Name: Paul Feldwick
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