Changes

|company_headquarters    = Salt Lake City, Utah

|company_headquarters    = Salt Lake City, Utah

|location_country = United States  

|location_country = United States  

|location        =  

|location        = Salt Lake City, Utah

|locations        = <!--# of locations-->

|locations        = <!--# of locations-->

|key_people      = Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)<ref name=catalyst/><ref name=UtahsOwn>{{cite web|url=https://www.utahsown.org/profile/true-leaf-market|title=True Leaf Market|publisher=Utah's Own (Utah Department of Agriculture and Food)}}</ref>

|key_people      = Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz (company owners)<ref name=catalyst/><ref name=UtahsOwn>[https://www.utahsown.org/profile/true-leaf-market True Leaf Market - Utah's Own (Utah Department of Agriculture and Food)]</ref>

|area_served      = worldwide

|area_served      = worldwide

|industry        = Horticulture, Agriculture

|industry        = Horticulture, Agriculture

|footnotes        =  

|footnotes        =  

|intl            =   

|intl            =   

}}

}}

'''True Leaf Market''' is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>

'''True Leaf Market''' is an certified organic seed and horticultural company based in Salt Lake City, Utah, United States. It markets under various brands, the largest of which is Mountain Valley Seed Company. As one of the major seed suppliers in Utah, True Leaf Market specializes in supplying non-GMO seeds, microgreen supplies, and wheatgrass supplies.<ref name=catalyst/>

Today, a large portion of True Leaf Market's sales are derived from its online store.

Although True Leaf Market had started as a traditional vendor and supplier, today a large portion of True Leaf Market's sales is derived from its online store.

 

True Leaf Market is also part of the International Sprout Growers Association (ISGA).

==History==

==History==

True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>[https://catalystmagazine.net/utah-s-mountain-valley-seed-company/ Utah’s Mountain Valley Seed Company]</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed company|seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>

True Leaf Market was founded as Mountain Valley Seed Company in Logan, Utah in 1974<ref name=about>[https://www.trueleafmarket.com/pages/about-true-leaf-market True Leaf Market company information]</ref> by Demetrios Agathangelides, a Greek-American plant geneticist at Utah State University who was doing research on plant varieties adapted to environments with high altitudes and short growing seasons.<ref name=catalyst>[https://catalystmagazine.net/utah-s-mountain-valley-seed-company/ Utah’s Mountain Valley Seed Company]</ref> The company has since grown and merged with other companies, and has been renamed as True Leaf Market.<ref>[https://www.trueleafmarket.com/collections/mountain-valley-seed-co-new-home Mountain Valley Seed Company]</ref> As of 2014, True Leaf Market is owned and managed by Robb Baumann, Lance Heaton, Kaitlin Jones, and Parker Garlitz.<ref name=catalyst/><ref name=UtahsOwn/> Today, True Leaf Market remains as one of the few hundred independently owned seed companies in the United States, due to mass consolidation of seed companies by giant agribusinesses taking place over the decades.<ref name=catalyst/>

==Leadership==

==Leadership==

[[File:KaitlinJones-Picture.PNG|thumb|right|150px|Kaitlin Jones, co-CEO]]

[[File:KaitlinJones-Picture.PNG|thumb|right|150px|Kaitlin Jones, co-CEO]]

[[File:Lance Heaton Profile.jpg|thumb|right|150px|Lance Heaton, co-CEO]]

[[File:Lance-heaton-updated-photo.jpeg|thumb|right|150px|Lance Heaton, co-CEO]]

[[File:ParkerGarlitz.jpg|thumb|150px|right|Parker Garlitz, co-CEO]]

[[File:ParkerGarlitz.jpg|thumb|150px|right|Parker Garlitz, co-CEO]]

[[File:RobbBaumann Profile.jpg|thumb|right|150px|Robb Baumann, co-CEO]]

[[File:RobbBaumann Profile.jpg|thumb|right|150px|Robb Baumann, co-CEO]]

*Stack and Grow<ref name=StackGrow>[https://www.trueleafmarket.com/collections/stack-and-grow-planters-new-home Stack & Grow planters]</ref>

*Stack and Grow<ref name=StackGrow>[https://www.trueleafmarket.com/collections/stack-and-grow-planters-new-home Stack & Grow planters]</ref>

*Living Whole Foods

*Living Whole Foods

*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting supplies)

*Trellis + Co.<ref name=Trellis>[https://www.trueleafmarket.com/collections/trellis-co-new-home Trellis + Co.]</ref> (fermenting and sprouting supplies)

These brands were the results of various acquisitions over the years. The plethora of True Leaf Market brands provides horticulturalists and planters from around the world with various specialized niche products to suit their needs.

These brands were the results of various acquisitions over the years. The plethora of True Leaf Market brands provides horticulturalists and planters from around the world with various specialized niche products to suit their needs.

===Mountain Valley Seed Company===

===Mountain Valley Seed Company===

''Mountain Valley Seed Company'', the oldest True Leaf Market brand, was originally founded in 1974.<ref name=about/>

''Mountain Valley Seed Company'', the oldest True Leaf Market brand, was originally founded in 1974.<ref name=about/> It was originally founded by Demetrios Agathangelides. After Mountain Valley Seed Company acquired various companies and brands over the years, it was eventually included under the True Leaf Market umbrella.

 

===Handy Pantry Sprouting===

===Handy Pantry Sprouting===

Products sold under True Leaf Market's Handy Pantry brand include the following.<ref name=HandyPantry/>

Products sold under True Leaf Market's Handy Pantry brand include the following.<ref name=HandyPantry/>

*Sprouting Kits

*Sprouting kits

*Organic sprouting seeds

*Organic sprouting seeds

*Seed sprouters

*Seed sprouters

*Organic Sprouting Seed Assortments

*Organic sprouting seed assortments

*Seed Assortments

*Seed assortments

*Sprouting supplies

*Sprouting supplies

*Wheatgrass kits (for customers to grow their own wheatgrass)

*Wheatgrass Kits (for customers to grow their own wheatgrass)

*wheatgrass juicers (to make wheatgrass juice)

*wheatgrass juicers (to make wheatgrass juice)

*Sprouting books and media

*Sprouting books and media

===Wheatgrass Kits===

===Wheatgrass Kits===

''WheatgrassKits.com'', now part of TrueLeafMarket.com, provides kits for growing wheatgrass.<ref name=wheatgrass/>

''WheatgrassKits.com'', now part of TrueLeafMarket.com, provides kits for growing wheatgrass.<ref name=wheatgrass/>

===Bloom Master===

===Bloom Master===

===Stack and Grow===

===Stack and Grow===

''Stack and Grow'' features specialized growing supplies that allow plants to be stacked.<ref name=StackGrow/> These include expandable trays that can be stacked for up to 8 levels.<ref>[https://www.trueleafmarket.com/pages/stack-and-grow-instructions Stack and Grow instructions]]</ref>

''Stack and Grow'' features specialized growing supplies that allow plants to be stacked.<ref name=StackGrow/> These include expandable trays that can be stacked for up to 8 levels.<ref>[https://www.trueleafmarket.com/pages/stack-and-grow-instructions Stack and Grow instructions]</ref>

===Living Whole Foods===

===Living Whole Foods===

''Living Whole Foods''

''Living Whole Foods'' was originally owned by co-CEO's Kaitlin Jones and Parker Garlitz. They eventually merged with Mountain Valley Seed Company. Living Whole Foods continues to sell products through True Leaf Market, primarily wheatgrass, herbs, mushrooms, garden equipment, juicers, and tofu making kits.<ref>[https://www.inc.com/profile/living-whole-foods Living Whole Foods profile on Inc.]</ref>

===Trellis + Co.===

===Trellis + Co.===

''Trellis + Co.'' provides fermenting equipment and kits.<ref name=Trellis/>

''Trellis + Co.'' provides fermenting equipment and kits, as well as sprouting supplies.<ref name=Trellis/>

Trellis + Co. was founded by Josh, Jill, and their two daughters' homestead in rural western United States. With their kitchen as a greenhouse and their living quarters in a sheep wagon, Trellis + Co.'s headquarters started out in upcycled shipping containers. Today, Trellis + Co. is a provider of many different types of fermenting equipment.<ref name=Trellis/>

Trellis + Co. was founded by Josh, Jill, and their two daughters' homestead in rural western United States. With their kitchen as a greenhouse and their living quarters in a sheep wagon, Trellis + Co.'s headquarters started out in upcycled shipping containers. Today, Trellis + Co. is a provider of many different types of fermenting and sprouting equipment.<ref name=Trellis/>

==Products==

==Products==

*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.

*Gardening supplies: fertilizers, composting supplies, greenhouses, growing equipment, etc.

*Mason jar accessories, including fermenting kits<ref name=Trellis/>, canning supplies, and sprouting lids<ref name=HandyPantry/>

*Mason jar accessories, including fermenting kits<ref name=Trellis/>, canning supplies, and sprouting lids<ref name=HandyPantry/>

The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>

The company also sells its products with major retailers and wholesalers, including Costco.<ref>[https://non-gmoreport.com/articles/non-gmo-trend-hits-the-seed-industry/ Non-GMO trend hits the seed industry (The Organic & Non-GMO Report)]</ref>

*'''Hobbyists''' earn 1 point for every dollar spent, and spend less than $250 in the course of a year (January 1-December 31 of any year).

*'''Hobbyists''' earn 1 point for every dollar spent, and spend less than $250 in the course of a year (January 1-December 31 of any year).

*'''Gardeners''' earn 2 points for every dollar spent, and spend between $250 and $1000 in the course of a year.

*'''Gardeners''' earn 2 points for every dollar spent, and spend between $250 and $1,000 in the course of a year.

*'''Farmers''' earn 3 points for every dollar spent, and spend over $1,000 in the course of a year.

*'''Farmers''' earn 3 points for every dollar spent, and spend over $1,000 in the course of a year.

*[https://www.owler.com/company/trueleafmarket True Leaf Market Owler profile]

*[https://www.owler.com/company/trueleafmarket True Leaf Market Owler profile]

*[https://www.crunchbase.com/organization/true-leaf-market True Leaf Market Crunchbase profile]

*[https://www.crunchbase.com/organization/true-leaf-market True Leaf Market Crunchbase profile]

[[Category:Companies]]

[[Category:Companies]]