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Revision as of 05:20, 5 March 2007
, 05:20, 5 March 2007→Marketing & Promotion: Spring 2007 plan
Given Centiare's technical (semantic tags, protected space) & policy advantages, we feel it's the proper time to discuss what marketing & promotional efforts might be undertaken to increase overall awareness. The remainder of this section is an open forum to discuss ideas, initiatives and other activities. [[User:Snerfling|Snerfling]] 13:25, 3 March 2007 (PST)
Given Centiare's technical (semantic tags, protected space) & policy advantages, we feel it's the proper time to discuss what marketing & promotional efforts might be undertaken to increase overall awareness. The remainder of this section is an open forum to discuss ideas, initiatives and other activities. [[User:Snerfling|Snerfling]] 13:25, 3 March 2007 (PST)
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===Spring 2007 - Organization/Association marketing===
It is my goal to contact at least 500 different organizations and associations that aggregate the types of entities who would be welcome at Centiare (e.g., Little League Baseball, the American Dental Association, League of Women Voters, etc.) I want my message to be clear and three-fold:
#The organization should have its own article within the Centiare [[Centiare:Directory Space|Directory Space]] (e.g., [[Directory:American Dental Association]])
#The organization should contribute to relevant articles within the Centiare [[Centiare:Main Space|Main Space]] (e.g., [[Dentistry]], [[Bruxism]], [[Gingivitis]])
#The organization, once it sees the benefits of Centiare and its inherent advantages over Wikipedia, should encourage its members to create their own Directory articles (e.g., [[Directory:Delores M. Dains, DDS]], [[Directory:Monarch Dental Associates]])
For each of the recipients, it is my intent to customize the letter so that:
*The recipient is already identified as the Communication, Marketing, Electronic Media, or Public Relations contact at the organization.
*Each letter will be customized very deliberately, as in the American Dental Association example immediately above.
I will post the text of my planned letter very shortly, and then the Centiare community can help improve it for the next day or two. At the same time, I'm going to create a link where Centiare "worker bees" might recommend future organizations and (especially) the contact info of the appropriate person at the association. That's going to be the most tedious part of this campaign. As we get underway with the mailings, I will also plan to follow up with each recipient with a telephone call, approximately 2-3 days after they should have received the letter. --[[User:MyWikiBiz|MyWikiBiz]] 21:20, 4 March 2007 (PST)
