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Revision as of 17:44, 6 January 2007
, 17:44, 6 January 2007no edit summary
'''Search Engine Optimization'''
'''Search Engine Optimization'''
Centiare listings that utilize semantic tags achieve higher search results rankings. Example:
Centiare listings that utilize semantic tags achieve higher search results rankings through a combination of relevance and linkage. Example:
The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in West Chester, PA. Assume that you were driving by one day and only got a glimpse of the full name. Later, you searched Google using a pretty common method: ''city+name'' fragments, which in this case would be "West Chester Church Shepherd". Here's the result you would get:
The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in West Chester, PA. Assume that you were driving by one day and only got a glimpse of the full name. Later, you searched Google using a pretty common method: ''city+name'' fragments, which in this case would be "West Chester Church Shepherd". Here's the result you would get:
[http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Google]
[http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Google]
See how the semantic tags recorded in the [[Directory:Church of the Loving Shepherd|Church's]] Directory listing improves not only Google's search term relevance, but also triggers the correct address/contact information to be displayed?
In addition to context/relevance, semantic tags also improve overall rankings through the effect of Centiare's internal ''link-farming''. That is, Directory listings, automatically generated summary reports (at the end of each listing) and cross-referenced [[Centiare:ASK|ASK]] queries all serve to improve overall search rankings by providing multiple reference points.
The Church's listing was place at Centiare 4 weeks ago and this is the type of results they are already seeing. What type of optimization can you and/or your organization achieve using Centiare semantic features?
