Changes

'''Dental Advertising''' is the use of [[advertising]] in order to promote a dental practice, creating preference or elevating the status of a particular [[dentist]] or dental practice in the perception of the general public.

'''Dental Advertising''' is the use of [[advertising]] in order to promote a dental practice, creating preference or elevating the status of a particular [[dentist]] or dental practice in the perception of the general public.

==History==

==History==

Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry.  These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise.

Throughout most of the 20th Century, dental associations generally restricted the [[advertising]] activities of dental practices, feeling the practice of [[advertising]] lowered the perceived professionalism of [[dentist]]ry.  These regulations started to relax after the US Supreme Court, in Bates vs. State Bar of Arizona, determined that professional firms (which would include dental practices) had a First Amendment right to advertise.

==Market information==

==Market information==

[[Dentist]]ry in America is largely performed by practices with one or two practicing [[dentist]]s, rather than by large corporations.  As such, these practices do not tend to have the large [[advertising]] budgets of bigger companies, and have unique challenges in implementing professionally created and implemented [[advertising]] campaigns.  As [[dentist]]s began to consider the benefits of [[advertising]] their practices, a market formed in dental [[advertising]].

[[Dentist]]ry in America is largely performed by practices with one or two practicing [[dentist]]s, rather than by large corporations.  As such, these practices do not tend to have the large [[advertising]] budgets of bigger companies, and have unique challenges in implementing professionally created and implemented [[advertising]] campaigns.  As [[dentist]]s began to consider the benefits of [[advertising]] their practices, a market formed in dental [[advertising]].

Businesses operating in dental [[advertising]] will identify themselves by the following [[NAICS]] codes:

Businesses operating in dental [[advertising]] will identify themselves by the following [[NAICS]] codes:

* '''[[NAICS_Code1:=5418]]''' - Advertising and related services

* '''[[NAICS_Code1:=5418]]''' - Advertising and related services

* '''[[NAICS_Code2:=54181]]''' - Advertising Agencies

* '''[[NAICS_Code2:=54181]]''' - Advertising Agencies