Secret Marketing Strategies Volume 12

1. The "Self Education" Strategy

The "do you think a person that has read and studied (no.) books and courses about (topic) can teach you anything?..." strategy tells your prospects that you must really know your stuff if you've done that much research. They will assume you are an expert at being able to teach people to gain their desired benefit.

2. The "Won Many Contests" Strategy

The "I've been a top affiliate reseller for many marketers..." strategy tells your prospects that you are really successful at promoting other people's products. You could even list all the affiliate contests you have won and who they were for. People will assume if they join the affiliate program for your own product, you will give then some of the same tools, strategies and resources they will need in order to become a super affiliate.

3. The "Lucky One" Strategy

The "I'm going to give one lucky (listener, prospect, visitor) $ (no.) on (date) (time)..." strategy tells your prospects that if they do a specific task during a certain date or period of time then they may randomly win some cash. It could be visit your web site, join your affiliate program, listen to your teleseminar, buy your product, etc.

4. The "Pick Your Risk" Strategy

The "pick the guarantee you want..." strategy tells your prospects that they will have two or more guarantees to choose from. You could offer a "so many days" guarantee or a "1 year to prove it didn't work then double your money back" guarantee. Or you could make up some different ones of your own.

5. The "No Catches" Strategy

The "it's free with no other offers attached..." strategy tells your prospects that they will get a freebie without any offers attached to it. Many marketers who sell to people put something inside their freebie product, like a one time offer after they opt-in, etc. This is fine but sometimes you should give your customers something that just shows them you appreciate them unconditionally. This will help them to be open to your offers both in the future and for a lifetime.

6. The "Easy And Hard" Strategy

The "(your product’s benefit) is the easy part, (your product’s benefit) is the hard part..." strategy tells your prospects that your product will help them with the easy and hard parts of gaining their desired benefit. For example, losing weight is the easy part, keeping it off is the hard part. People stop trying to help themselves when they don't get the long lasting effects.

7. The "Click And Donate" Strategy

The "(order button) your order will help support (charity)..." strategy tells your prospects that they will be helping you, themselves and people that really need help. If you place the line right before or right after your order button, it will give them that little extra nudge to click the order button.

8. The "Empty The Bank" Strategy

The "I don't want to empty your bank account, I want to help you make money..." strategy tells your prospects they shouldn't put their buying defenses up for your offer. You can offer them a way to make money with your product via an affiliate program or with resell rights to your product. When you tell them that at the top of your sales letter, they will want to read on further to see how they can make money. They may also assume your product is free but you can tell them a few sales or commissions will make up for their investment.

9. The "Collective Experience" Strategy

The "there are more than (no.) years of collective experience that has gone into this product..." strategy tells your prospects the total number of years of experience of all the people that helped bring your product to market. You could add up the years of your experience, your secretaries, your employees, your outsourced people, etc.

10. The "More Is Less" Strategy

The "we offer volume discounts..." strategy tells your prospects they can get a discount on your product if they buy a lot at once. You can also increase the discount if they buy more. Many big businesses, corporations, schools and organizations might want to be able to distribute it to their employees or students. If you allow the reselling of your product, a store may want to buy a large amount to resell to their own customers.

11. The "Big Offer" Strategy

The "get every product on our web site for one low price..." strategy tells your prospects that even though you offer many individual products for sale, you will allow them to buy them all at once at a discount. You could tell them the price of buying them all individually over time (which costs more) then show them the price of buying them all at once (which costs less). Then show the actually amount they will save (so they don't have to subtract it). You could even name your package something like, ‘The greatest package ever’; ‘The master of all offers’; etc.

12. The "Past Purchase" Strategy

The "get a discount if you already bought one or more of these products..." strategy tells your prospects that if they already own a product or two from your package deal, they will get a discount on it. Tell them not to try to scam you though - you will look up all the past orders to verify if they really have purchased one of those products before.

13. The "eBook Letter" Strategy

The "grab the free e-book version of this sales letter and give it away..." strategy tells your prospects that you have also published your sales letter in e-book format and added information to it. You can tell them they can join your affiliate program and rebrand it to earn commissions. You can also allow them to sell the resell or master resell rights to it.

14. The "Tell Your Friends" Strategy

The "tell a friend contest..." strategy tells your prospects that you are offering cash rewards or prizes to the top three people that refer the most visitors to your web site. You could have them tell a friend from right on your page. You could also allow them to insert their affiliate I.D. and earn commissions on the people they refer.

15. The "Product Game" Strategy

The "play the (topic/title) game..." strategy tells your prospects that they can actually play an Internet based game that's related to your product. They will want to play something they're interested in and then while their playing it you could present them with a chance to purchase your product. You could even allow your affiliates to promote your free video game and earn commissions.

16. The "New Law" Strategy

The "is this new policy/law going to affect you?..." strategy tells your prospects about a new policy or law that might change the way they get their desired benefit. You can tell them that your new product has a way around it so it doesn't have to make it a harder task. If you offer this type of product before your competition does or even knows about it, you could make a bundle.

17. The "Repeat Performance" Strategy

The "you're guaranteed to (your product’s or services’ benefit) or we will do it again at no charge..." strategy tells your prospects they really have nothing to worry about if they don't gain their desired benefit. You'll keep doing whatever needs to be done over and over for free till it's done right.

18. The "Personal Letter" Strategy

The "if you are a (type of person/professional) click here, if you are a (type of person/professional) click here, etc..." strategy tells your prospects that you have different versions of your sales letter for their particular need. It will allow you to effectively target and push your prospects’ hot buttons for individual needs.

19. The "Exciting Launch" Strategy

The "I haven't been this excited about a product in (no.) (months/years)..." strategy tells your prospects that you are really psyched up about your product launch or someone else’s product that you are selling for commissions. People have likely seen a lot of good products during that time period and will be curious why this one is so much better.

20. The "They Bribed Me" Strategy

The "I have had many insiders offer me big money not to release this product..." strategy tells your prospects that you showed your product to some fellow experts, beta testers or product reviewers and they wanted to keep it off the market because they wanted to keep it for themselves. It also could be that it would hurt their own businesses because it's so good. You could even tell them how much money you have been offered.

21. The "Disappearing Act" Strategy

The "you're going to see this page offer only once and it will disappear in (no.) minutes..." strategy tells your prospects that your special offer will automatically disappear if they don't order it in time. You could also have a real time countdown timer on the page that will show the minutes and seconds counting down. Make sure you tell them that it isn't some marketing ploy – it really will disappear.

22. The "Proof Of Value" Strategy

The "these products are really being sold elsewhere but you'll get them for free when you order (your product’s name)..." strategy tells your prospects that your bonus products just aren't a bunch of junky freebies they can get elsewhere. You could even show the price they are selling for elsewhere and the link to the web sites for proof.

23. The "Tag Team" Strategy

The "I partnered with a (type of profession) (professional’s name) to create this product..." strategy tells your prospects about the expert you teamed up with to develop your product. You could list the person’s bio and professional accomplishments so it will give you both extra credibility. The expert could be a writer, programmer, coder, etc.

24. The "Informative Evidence" Strategy

The "here is some informative information you may need to know before you (your product's benefit)..." strategy tells your prospects that you linked to some articles that will educate them about getting their desired benefit. You want to make sure your sales letter stays up when the article opens on another page. You want the articles to persuade people to purchase your product.

25. The "It Gets Worse" Strategy

The "what if you decide to buy it after you (negative effect/problem)..." strategy tells your prospects that if they decide to purchase your product after their problem gets even worse, they won't get as many benefits from it. You could also mention they will lose money because the price will be going up soon.

26. The "Defy The Truth" Strategy

The "it will disprove time tested strategies that have been around over (no.) years..." strategy tells your prospects that your product or sales letter will defy what they believe to be truth or fact in order to gain their desired benefit. They will be interested in how long proven strategies could possibly be false.

27. The "One Line Excerpt" Strategy

The "here is a quote from (name) magazine..." strategy tells your prospects short one line quotes from popular media sources that will persuade them to purchase your product. Most people don't have the time to read a big excerpt of media proof so it's better to use little tidbits of information that will get the job done in a line or two.

28. The "Multiple Studies" Strategy

The "it's backed by over (no.) case studies..." strategy tells your prospects that you've collected a whole lot of case studies that support your product’s claims. You could have some of them come from your customers and third party experts. Case studies are usually more detailed and will show logical results of your product's benefit.

29. The "Eye For An Eye" Strategy

The "this product was created by a (type of professional) for a (type of professional)..." strategy tells your prospects that your product, or an affiliate product that you are promoting, was created by a person who has the same profession as them. They will assume you totally understand their needs and wants because you have the same occupation.

30. The "Feel It Yet?" Strategy

The "how would it feel to miss a product purchase that could (your product's benefit)?..." strategy tells your prospects to mentally answer how they would feel if they skipped out on buying your product. People will think about what those emotions would feel like and know the only way to avoid them would be to purchase your product.

31. The "Bonus Upsell" Strategy

The "buy one product and get (no.) bonuses, buy two products and get (no.) bonuses, etc..." strategy tells your prospects the more products they purchase from you, the more bonus products they will get. You could even list the retail bonus values for buying one product, two products, etc. Another idea would be to put a time limit on your offer so that they don't procrastinate about buying more than one product.

32. The "Censor The Customers" Strategy

The "on page 35 I learned that XXXXXXXXXX..." strategy tells your prospects that you omitted some of the information in the testimonials you received from your customers because they revealed too much about your product. This will make your prospects even more curious about your product. You could even cross out things in the testimonials on purpose and tell them the whole testimonial will be revealed after they purchase your product.

33. The "Expiration Date" Strategy

The "this joint venture offer will expire (date) (time)..." strategy tells your prospects that if they want to promote your product, they had better sign up soon to be a joint venture partner. You could even have a live countdown counter on your web site. For example, “Your opportunity ends in: 05 Days, 10 Hours, 20 Minutes, 14 Seconds.”

34. The "Urgent Gift" Strategy

The "bonus (no.) is only available till (date)..." strategy tells your prospects that one of your bonuses will be removed after a certain date. You want to make sure that it's a bonus most of your prospects would really like to possess or it won't create enough urgency. You should also list the dollar amount of that bonus and tell them it's almost like losing that much money for delaying to order now.

35. The "They Are Lying" Strategy

The "(type of experts) are lying to you..." strategy tells your prospects that some experts in your niche or your competition are lying to them about how to gain their desired benefit. You could tell them why they are lying and how you found out. You could tell them you overheard someone talking at a seminar, one of their former employees told you about it, you came across a secret document which revealed it, etc.

36. The "Giving Clause" Strategy

The "all I ask is that after you make your first ($),you donate ($) to charity..." strategy tells your prospects that if they purchase the resell rights, master resell rights or private label rights to your product, they donate some of the money they make to charity. Your prospects will assume that there is a good chance they will make that amount of money if you’re bold enough to request they donate some of it to a good cause. You could even use this type of statement for your affiliate program.

37. The "Works While Playing" Strategy

The "it works while you’re doing the things you love..." strategy tells your prospects that your product will gain their desired benefit automatically or by itself while they are enjoying life. You could say - it works while you watch T.V., it works while you are on vacation, it works while you sleep, etc.

38. The "Future Coupon" Strategy

The "bonus: $(no.) coupon on any future purchase..." strategy tells your prospects that one of your bonuses is a coupon they can use for future purchases from you or from other businesses that you have set up deals with. It's like they are getting paid back if it's for the same amount they are going to pay for your current product. Maybe it can be a bonus for buying through your affiliate link too.

39. The "Full Of Facts" Strategy

The "1# Fact: (content); 2# Fact: (content); 3# Fact (content); etc..." strategy gives your prospects a list of 3 to 8 facts on your sales letter that will persuade them to order your product. Facts usually contain a lot of numbers and percentages from reputable sources and because of that, they will persuade the logical part of your prospect’s brain to buy.

40. The "Choose Your Income" Strategy

The "make commissions on (no.) different products..." strategy tells your prospects that you offer a wide variety of products to promote through your affiliate program. People like to pick and choose products and prices they know their list will like. You could even offer one simple link they could use to promote all the products at once.

41. The "Your Own Staff" Strategy

The "it's like having your very own (topic) department..." strategy tells your prospects that if they purchase your product or services, it will be like having many professionals standing by to help and support them. It could be technical advisors, copywriters, customer service representatives, consultants, experts, etc.

42. The "Skip And Benefit" Strategy

The "skip just one (something they like that takes time) and you could..." strategy tells your prospects that your product can help them gain their desired benefit in a certain amount of time. It could be that they skip listening to one CD, watching one half of a T.V. show (that's a rerun anyway), surfing on the net for 1 hour, etc.

43. The "Stupid Excuses" Strategy

The "(no.) stupid excuses for not ordering..." strategy tells your prospects some dumb or unintelligent excuses you've heard about why people don't order. You could even ask people why they don't order on an exit pop up when they leave your web site. It could be because they don't have the time (well, make time to improve your life), they want to wait till your price goes down (I have an easy payment plan or charge it), etc.

44. The "Media Outbreak" Strategy

The "if you turned on the television, read a newspaper or magazine lately then you know that..." strategy tells your prospects that you are relating your product to a news story that's been all over the media lately. Depending on your product, you could persuade them to buy by relating your product to news stories, to technology news, to people being obese, to the bad economy, to new laws the government is trying to pass, etc.

45. The "Why Spend Money?" Strategy

The "you can spend your money on product after product or get mine for free..." strategy tells your prospects that you are offering a free product that will give them the same benefits as all those similar paid products out there combined. You can tell them you are giving it away for free because you want to help as many people as you can and you have a one time offer that you can make money on if they decided to purchase it.

46. The "I Was Too Late" Strategy

The "don't do what I did and wait to (your product's benefit)..." strategy tells your prospects that you made the mistake of waiting too long to purchase the affiliate product that you are promoting. You can tell them that by waiting so long, it negatively affected you emotionally, physically, financially, relationship-wise, etc.

47. The "Omitted Pitch" Strategy

The "why didn't I put a (part of your sales letter) here?..." strategy tells your prospects why you didn't include a commonly known piece of your sales letter in the spot where it usually belongs. You want the reason to be something that will influence them to order. It could be - Why didn't I put a testimonial here? (it's reserved for you); Why didn't I put the price here? (because in a way it's free); Why didn't I put a headline here? (I figured not placing one here would grab your attention more, did it?).

48. The "Multiple Brands" Strategy

The "rebrand my free e-book and you'll have (no.) ways to make commissions..." strategy tells your prospects that you offer many products in your free e-book that they can brand with their affiliate link. It could be all your products or someone else’s products which you can make 2 tier or MLM commissions on if they sign up under your affiliate link.

49. The "Doomed To Fail" Strategy

The "most (your product's type) are doomed to fail..." strategy tells your prospects that most of your competition's products will eventually fail to give them their desired benefit. You will need to give them some kind of proof why yours will never fail. Maybe you could get a testimonial from one or more of your customers that have used it successfully for years.

50. The "Benefits Of Life" Strategy

The "it will improve every aspect of your life..." strategy tells your prospects that your product will directly or indirectly improve many parts of their life. It can give them positive emotions and feelings, increase their financial assets, improve their relationships, eliminate stress and worry, help them easily tackle obstacles and problems, etc.