Directory:NewsUSA/Articles/In Anti-Tobacco Atmosphere, New Lettuce Smoke May Thrive
In Anti-Tobacco Atmosphere, New Lettuce Smoke May Thrive
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(NewsUSA) - First there were the Surgeon General's warnings. Then came smoke-free workplaces. More recently, many jurisdictions throughout the nation have started to ban smoking in restaurants and bars. And now, Democrats in Congress may succeed in passing legislation empowering the Food and Drug Administration to regulate tobacco products.
With anti-smoking sentiment on the rise, this could be the time to finally quit. Letting go of the rituals of smoking - such as removing a cigarette from the pack and watching the smoke curl into the air - can be just as difficult as overcoming the addiction to nicotine. But a new smoke made from lettuce instead of tobacco could help you "smoke your way out of the habit." Developed by pharmaceutical chemist Dr. Puzant Torigian, Bravo Smokes are made from enzyme-treated lettuce fibers, which are converted through a patented process to a smoking product. They're packaged like cigarettes, look and feel like cigarettes and draw like cigarettes. But unlike regular cigarettes, they contain no nicotine.
The theory behind Bravo smokes is to allow smokers to experience the ritual of smoking as they lessen their dependence on nicotine and eventually quit altogether. Torigian says Bravo is the only smoking-cessation product currently on the market that is clinically tested to show no adverse affects on the cardiovascular system.
Information about the clinical studies is posted on the company's Web site, www.bravosmokes.com/global.
"As the need to smoke is lost, so is the desire to smoke," says Torigian. "You simply smoke your way out of the habit the way you smoked your way into it."
If anti-tobacco activists have their way, Bravo Smokes may be a product whose time has come. Citing the addictive powers of nicotine, they want the FDA to be able to ban industry advertising aimed at children, end vending-machine and self-service sales, ban or limit the use of hazardous ingredients in cigarettes and require tobacco companies to list all ingredients added to cigarettes and other forms of consumer tobacco.
Current government regulations deal mainly with health warning labels and advertising constraints.
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