Help:Minor edit
Importance of Building & Managing your Email Lists
An Email list is the most important aspect of Internet Marketing. An Email list is the list of email addresses and related names of the people that are interested in your product or the information you are providing. The value of an email list is directly related to its conversion rate. How to build your own Email Lists?
Below are few methods for collecting email addresses: Use Opt-in Forms: This is the common way of getting the customers email addresses. Don't rely on home page to get contacts. Every landing page should have opt-in forms, if customer's find anything attracting he/she will definitely subscribe. Trade Shows: Trade shows are the best way to get leads or contacts. Most of the prospects give away their business cards and some prospects subscribe for newsletters. Ask them if they are okay in receiving emails from you. If they yes that becomes your opt-in lists. Shopping Cart: This is a place where you get a chance to provide check box to allow people to opt-in to your newsletters. If customers are interested then they would tick mark the check box. If they aren't interested they will cross out the check box. Again this would be your opt-in list. Refer a Friend: This is a common method which is used by most of the marketers. If customers are happy or satisfied with your product or service they will refer their friends to buy the product or services. Buying Opt-in Lists from List Brokers: Make sure you buy the opt-in lists.
Managing Lists:
Once you have built your email lists start managing the lists. People keep on changing their jobs or some would have got promoted. It is essential to keep updating the database. So that the database has up-to-date records. Since the database are verified, customers will start purchasing the lists. Because most of the target audience look for recent updated database. Keep the list clean and prune it once in a while. Make sure your server tracks the bouncing email addresses and ensure that you remove those email addresses from the database.
Strategies to improve your Click-Through Rates
Getting the best out of an Email Marketing Campaign is a constant challenge for email marketers. Click-through rates (CTR) is a way of measuring the success of online marketing campaigns. The click-through-rate measures what percentage of people clicked on the add to arrive the destination website. It does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad. Click-through-rate (CTR) is commonly defined as “Number of Clicks” divided by “Number of Impressions” and generally not in terms of “Number of Persons” who clicked divided by “Number of Impressions”.
How to improve the click-through rates?
Set Goals and expectations: Before launching the campaign establish a clear goals for your campaign Know your target audience and be specific in your web placements: Figuring out the right audience for the campaign is very important to increase your click-through-rate. Targeting the right audience is very important in each campaign you run. Use a proper email lists according to your target market. Create an interesting banner: Use attractive banners so that it impresses the customers. Create a banner in such a way that is visually stimulating. Use Campaign Keywords in Ad copy: Including campaign keywords in your title and description line can significantly increase your CTR(click-through-rate). Use Price and Call to action in your Ad copy: Including price in your Ad would help to refine window shoppers and searchers. Use Keywords in your display URL: Try to use the keywords in your URL. If your domain is more generic or if you are using variety of keywords then add keyword at the end of your domain. Use a variety of different creative: Create more than one banner or create different banners for each specific campaigns. This will help to increase your click-through-rates. Increase your rankings by increasing your Bids: One of the fastest way to increase your CTR is by increasing your bids. Positioning yours ad on top 5, gets you more click-through-rates. Analyze reports daily: It is important to analyze your campaigns on a daily basis. This will help you improve your click-through-rates.
