Directory:Steve Edogawa

Steve Edogawa is the Yahoo! customer support manager for their Local Listings department.

In September 2010, Yahoo! Local Listings erroneously began running the same phone number -- 407-545-3512 -- for over 20,000 different business listings that had no connection whatsoever with that contact number. When contacted about the problem, Steve Edogawa deflected the complaint, saying that "Dex Media" was responsible for the error, even though when one visited the Dex Media website, the phone numbers for all of the adversely affected companies were correct.

It is utterly bizarre that Steve Edogawa would state as a matter of fact that there are over 20,000 listings being served on Yahoo with the WRONG PHONE NUMBER, but that he feels the appropriate solution is to wait for 20,000 users and businesses to contact him, one by one, then advise each of them, one by one, to contact Dex Media for resolution. Rather than maybe escalating this problem to the appropriate business manager at Yahoo who might take better ownership of the problem and contact Dex Media on behalf of the 20,000 incorrectly-listed business owners.

This particular case of "Not My Problem" is simply too rich to pass over without sharing.

Good God, if someone ever asks, "Which do you think is the best; Google, Bing, or Yahoo?", from this vignette, one would be able to begin the response with, "Let me give you 20,000 reasons why Yahoo is probably the worst of those three services."

Way to go, Steve Edogawa.