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This historic denim company was formed in 1889 by Harry David Lee as the Lee Mercantile Company at Salina, Kansas to produce dungarees and jackets that have been worn for over a century by anyone from cowboys to Hollywood rebels to greasy bikers to savvy fashionistas.
This historic denim company was formed in 1889 by Harry David Lee as the Lee Mercantile Company at Salina, Kansas to produce dungarees and jackets that have been worn for over a century by anyone from cowboys to Hollywood rebels to greasy bikers to savvy fashionistas.
===[http://www.whenwewerecasuals.com/brands/10024-1/Napapijri Napapijri]==
===[http://www.whenwewerecasuals.com/brands/10024-1/Napapijri Napapijri]===
Napapijri, whose name is the Finnish word for the Arctic Circle, started in the early '90s, in Aosta. Green Sport Monte Bianco spa was set up to make innovative, technical backpacks and bags under the Napapijri label to meet the needs of demanding travellers.
Napapijri, whose name is the Finnish word for the Arctic Circle, started in the early '90s, in Aosta. Green Sport Monte Bianco spa was set up to make innovative, technical backpacks and bags under the Napapijri label to meet the needs of demanding travellers.
PF stands for Posture Foundation. Developed in 1933, this patented insole technology set a new standard in sneaker comfort. The insole technology was first used in BF Goodrich shoes. It involves a wedge-like insert that moves weight to the outside of the foot, evenly distributing weight, reducing leg strain. As the success of the sneakers with the Posture Foundation insole technology grew in 1937 it became the basis for the brand name, "PF Flyers."
PF stands for Posture Foundation. Developed in 1933, this patented insole technology set a new standard in sneaker comfort. The insole technology was first used in BF Goodrich shoes. It involves a wedge-like insert that moves weight to the outside of the foot, evenly distributing weight, reducing leg strain. As the success of the sneakers with the Posture Foundation insole technology grew in 1937 it became the basis for the brand name, "PF Flyers."
===[http://whenwewerecasuals.com/brands/10031-1/Hartford Hartford]===
From a Frenchman and former Hermès designer Hartford stays true to all that has ever been good about shirting. Classic fabrics, unbelievable attention to detail and one of the best fits we have ever come across, we bring you one of our favourites, Hartford.
===[http://www.whenwewerecasuals.com/brands/10032-1/Clarks_Originals Clark's Originals]===
Clark's Originals- true classic designs - very much of their time but also timeless. They have outlasted the whims of fashion, underlining the truth that genuine style will always possess real stamina...
===[http://www.whenwewerecasuals.com/brands/10033-1/Chatham_Marine Chatham Marine]===
Chatham have been making their moccassin deck shoes in the traditional way since 1989. Leather pieces are tacked onto the last and the front seams are stitched by hand. Shoes made this way keep their shape longer and take up the shape of the foot.
===[http://www.whenwewerecasuals.com/brands/10034-1/Grenson Grenson]===
An exciting new development from all time favourite Grenson comes the Rushden range. Around half the price of the Rose collection but still made from some of the finest leathers available to shoemakers.
==Image gallery==
==Image gallery==
Image:Nudie_Average_Joe_Dry_Heavy_Denim_Jeans.jpg |<center> [http://www.whenwewerecasuals.com/brands/10022-1/Nudie_Jeans Nudie Jeans]
Image:Nudie_Average_Joe_Dry_Heavy_Denim_Jeans.jpg |<center> [http://www.whenwewerecasuals.com/brands/10022-1/Nudie_Jeans Nudie Jeans]
Image:Lee_Originals.jpg |<center> [http://www.whenwewerecasuals.com/brands/10023-1/Lee_Originals Lee Originals]
Image:Napapijri.jpg |<center> [http://www.whenwewerecasuals.com/brands/10024-1/Napapijri Napapijri]
Image:Andersons_Belts.jpg | <center> [http://www.whenwewerecasuals.com/brands/10025-1/Andersons_Belts Andersons Belts]
Image:Velour.jpg | <center> [http://www.whenwewerecasuals.com/brands/10026-1/Velour Velour]
Image:Sebago_Docksides.jpg | <center> [http://www.whenwewerecasuals.com/brands/10027-1/Sebago_Docksides Sebago Docksides]
Image:Saint_James.jpg | <center> [http://www.whenwewerecasuals.com/brands/10028-1/Saint_James Saint James]
Image:Suit.jpg | <center> [http://www.whenwewerecasuals.com/brands/10029-1/Suit Suit]
Image:PF_Flyers.jpg | <center> [http://www.whenwewerecasuals.com/brands/10030-1/PF_Flyers PF Flyers]
Image:Hartford.jpg | <center> [http://whenwewerecasuals.com/brands/10031-1/Hartford Hartford]
Image:Clarks Originals.jpg | <center> [http://whenwewerecasuals.com/brands/10032-1/Clarks_Originals Clark's Originals]
Image:Chatham Marine.jpg | <center> [http://whenwewerecasuals.com/brands/10033-1/Chatham_Marine Chatham Marine]
Image:Grenson.jpg | <center> [http://www.whenwewerecasuals.com/brands/10034-1/Grenson Grenson ]
</gallery>
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: '''When We Were Casuals'''
: '''When We Were Casuals'''
: 101 Studio Ltd t/a When We Were Casuals
: Number Six
: 270 Hackney Road
: 6 Dray Walk
: The Old Truman Brewery
: London
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: United Kingdom
: United Kingdom
: E1 6QL
: Tel: 0207 392 9686
: [mailto:info@whenwewerecasuals.com email:]
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: [http://www.whenwewerecasuals.com/ Whenwewerecasuals Official Site]
: [http://www.whenwewerecasuals.com/ Whenwewerecasuals Official Site]
: [http://www.whenwewerecasuals.blogspot.com/ Whenwewerecasuals Official Blog]
: [http://www.whenwewerecasuals.blogspot.com/ Whenwewerecasuals Official Blog]
: [http://www.aboutus.org/WhenWeWereCasuals.com/ Aboutus WhenWeWereCasuals]
==References==
==References==
==See also==
==See also==
*[http://whenwewerecasuals.com/ WhenWeWearCasuals]
*[http://whenwewerecasuals.com/ WhenWeWearCasuals]