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20. The "Have A Drink" Strategy  
 
20. The "Have A Drink" Strategy  
 
   
 
   
The "go get your soda pop or cup of coffee and them come back and read this..." strategy tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say. The more focused they are on what you have to say, the more persuaded they will be to purchase your product.  
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The "go get your soda pop or cup of [http://www.mywikibiz.com/coffee/ coffee] and them come back and read this..." strategy tells your prospects that your sales letter is kind of long and you want them to be comfortable and awake when they read what you have to say. The more focused they are on what you have to say, the more persuaded they will be to purchase your product.