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| <br> | | <br> |
| <br> | | <br> |
− | === Online Reputation Management ===
| + | == Online Reputation Management == |
− | In business, a brand is everything. It takes years (and lots of money) to build a brand, yet mere minutes to destroy it. It doesn’t matter whether it’s genuine or engineered by a competitor, any NEGATIVE news, reviews or opinions on the Internet is BAD for business. Period! | + | In business, a brand is everything. It takes years (and lots of money) to build a brand, yet mere minutes to destroy it. It doesn’t matter whether it’s genuine or engineered by a competitor, any NEGATIVE news, reviews or opinions on the Internet is BAD for business. Period! Not only will damaging content affect sales, we have seen clients face problems with contracts, bank loans and investors. SearchGuru’s ORM services can help you fix it where it matters most – the search engines. Because whether the potential customer is looking for product information or user reviews, prices, retailers, etc., they all start with the search engine.(''A May 2011 Pew Internet survey found that 92% of online adults use the search engine to find information on the web).'' |
− | | + | <br> |
− | Not only will damaging content affect sales, we have seen clients face problems with contracts, bank loans and investors. SearchGuru’s ORM services can help you fix it where it matters most – the search engines. Because whether the potential customer is looking for product information or user reviews, prices, retailers, etc., they all start with the search engine. | + | <br> |
− | | + | We can help you supress bad press, fake reviews, wrongful lawsuits and other damaging content in the search engines using SEO, and PREVENT potential customers from discovering them. We achieve this by creating, optimizing and promoting neutral to positive content to the top of the search results, for keywords that are related to your brand. The end result? Anyone searching for your brand will NOT find any damaging content. |
− | (A May 2011 Pew Internet survey found that 92% of online adults use the search engine to find information on the web). | + | <br> |
− | | + | <br> |
− | We can help you supress bad press, fake reviews, wrongful lawsuits and other damaging content in the search engines using SEO, and PREVENT potential customers from discovering them. We achieve this by creating, optimizing and promoting neutral to positive content to the top of the search results, for keywords that are related to your brand. | |
− | | |
− | The end result? Anyone searching for your brand will NOT find any damaging content. | |
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| '''ORM for Search | The Process'''<br> | | '''ORM for Search | The Process'''<br> |
| There are basically four steps involved in ORM:<br> | | There are basically four steps involved in ORM:<br> |