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== History ==
== History ==
TipToken started business in [[2010]] in a Marylebone, London. It was formed by Chris Huey and Jamie Waldegrave, after working for a number of years in the financial services industy.
TipToken started business in [[2010]] in a Marylebone, London. It was formed by Chris Huey and Jamie Waldegrave, after working for a number of years in the financial services industy. They launched TipToken in December 2010, and have plans to expand fast. <br><br>TipToken works by negotiating discounts on things to do around London. They then advertise them on the website. A counter shows how many people have bought at any time, and when a predefined number have bought, the deal 'tips' and everyone is emailed a 'token'. This allows them to negotaite group discounts on things to do and try. <br><br> The industry is moving fast, but TipToken have built up a loyal subscriber base and are able to promise small businesses a good number of new customers. <br>
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