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Paul Feldwick
'''Paul Feldwick''' joined bmp (then known as Boase Massimi Pollitt), an
advertising agency, in 1974. Today he is executive planning director for
the same company (bmp ddb) and worldwide brand planning director
for ddb. He has been chairman of the Association for Qualitative
Research and of the Account Planning Group, and is a Fellow of the ipa
and the Market Research Society. He has spoken at the US Account Planning
Group Conference and twice won “best” paper at the Market
Research Society Conference (UK). He is the author of What is Brand
Equity, Anyway?.
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[[Category:Brands and Branding]]
advertising agency, in 1974. Today he is executive planning director for
the same company (bmp ddb) and worldwide brand planning director
for ddb. He has been chairman of the Association for Qualitative
Research and of the Account Planning Group, and is a Fellow of the ipa
and the Market Research Society. He has spoken at the US Account Planning
Group Conference and twice won “best” paper at the Market
Research Society Conference (UK). He is the author of What is Brand
Equity, Anyway?.
----
{{OMG250}}<feed url="http://blogsearch.google.com/blogsearch_feeds?hl=en&q=Paul+Feldwick+Brands+Branding&ie=utf-8&num=10&output=atom" entries="10">
'''[{PERMALINK} {TITLE}]'''
{DESCRIPTION}
{DATE} {AUTHOR}
<br>
</feed>
{{DISPLAYTITLE:Paul Feldwick}}
{{OMG250}}<br>
{{QuickAdd
| Address =
| City =
| State =
| Zip =
| Country =
| Phone =
| Email =
| Web =
| Contact =
| Title =
}}
=== Share this page ===
<sharethis />
[[Category:Brands and Branding]]