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1,178 bytes added ,  16:34, 3 June 2010
Tony Allen
'''Tony Allen''' graduated from Cambridge University with a degree in
Physical Anthropology. He then joined McCann-Erickson where he
worked on some of the agency's biggest accounts, and was involved in
launching Diet Coke into the UK. In 1985 he joined corporate identity
company Newell and Sorrell, known for its work with such clients as
British Airways and Waterstone's the book sellers. He set up the firm’s
office in Amsterdam in 1995 where he worked on a number of crossborder
merger projects including those for PriceWaterhouse and Coopers
& Lybrand and Pharmacia and Upjohn. Following the purchase of
Newell and Sorrell by Interbrand in 1997, he returned to London to
become the joint managing director of the new company in 1999 and
then its CEO in 2002.
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