Directory:Seoshankar

Social Media Optimizer,Internet Marketing Blog,Search Engine Optimization,Social Media Promotion - seoshankar

Seoshankar compares the Techniques of Social Media Optimization & search Engine Optimization for the website Developments in the Online Marketing Field.

This working as SEO in a private sector and helping his clients. seoshankar discusses the latest in social media,search engine marketing, paid search, search engine optimization, and Search Engine Promotion strategies

Why Search Marketing is important … and difficult," we examine what search marketing is all about. We look at the way search usage is exploding and why search marketing is so valuable to your organization how it can drive visitors to your Web site. You will be convinced that your Web site cannot ignore Web searchers any longer. But before being overcome by irrational exuberance, we also take a cold look at why some companies find search marketing so hard to do and why the larger you’re Web site, the tougher it is.

"How Search Engines Work," dives into how search engines work what happens when someone is looking for a word, where the results on the screen come from, and how your Web site can show up right on that search results page. You will take a guided tour of the leading search engines and learn which ones to pay attention to.

We dig into search marketing methods. We teach you the three basic search marketing techniques, pointing out the benefits of each, so you can start thinking about which ones are most important to you. We also explain how each technique works and review which search companies you will work with for each one.

He has also collected the Comparison of SEO and SMO like

1. Linkability - If people don't have a good reason to link to you then they probably don't have a good "real" reason to visit your website either. Be careful though, linkability and linkbait are not the same thing. Some of the keys to linkability are: content, design and usability.
2. Good Content - This almost does not need an individual category because part of linkability is the good content. But, the point needs to be stressed; you can have good content that does things besides giving people a good reason to link.
3. Pull Marketing - Both SEO and SMO are way to attract people to a website without pushing a message on them, but instead showing them what value your website can bring to them.

Differences are...

1. Channels - This is obvious but needs to be mentioned, SEO is about search engines, primarily the big 3, Google, Yahoo, and Microsoft (GYM). SMO is about the "new" social media sources that have crept up, including blogs, bookmarking websites, media sharing websites etc...
2. Target Audience - Often times, the people checking their new messages on MySpace are looking for something different than they guy shopping for a new TV.
3. Goals - With SMO you might be looking to build community while with SEO you might be looking to sell something. Both SEO and SMO can also share the same goals.
4. Participation - With SMO you should actively participate in the same activities that your audience does, with SEO there is not as much participation.

Social Media Optimization is followed Rohit Bhargava

The following are few fules created by rohit Bhargava

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected

Even there are few more Rules created by others which he follows by the strategy ti be implemented in a website to gain traffic & ranking