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'''J Shed Art Studio''' is an Artist Studio in Fremantle, [[Australia]].<ref> [http://business.ozsports.info/120030.html Dawson J Shed Ceramic Art Studio ] Superlink</ref><ref>[http://direct.bl.uk/bld/PlaceOrder.do?UIN=199097865&ETOC=RN&from=searchengine British Library Direct]</ref> The studio specialises in ceramic murals and it is run by [[Directory:Jenny Dawson-Ceramic Artist|Jenny Dawson]].  
 
'''J Shed Art Studio''' is an Artist Studio in Fremantle, [[Australia]].<ref> [http://business.ozsports.info/120030.html Dawson J Shed Ceramic Art Studio ] Superlink</ref><ref>[http://direct.bl.uk/bld/PlaceOrder.do?UIN=199097865&ETOC=RN&from=searchengine British Library Direct]</ref> The studio specialises in ceramic murals and it is run by [[Directory:Jenny Dawson-Ceramic Artist|Jenny Dawson]].  
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Jenny is a ceramic artist, public artist, designer, teacher, consultant, project co-ordinator and runs a thriving studio in the J Shed harbour precinct in Fremantle [[Western Australia]]. Jenny established the J Shed Ceramic Art Studio in 1992 after completing residencies at the Hobart School of Art in Tasmania and at the Deruta Grazia Maiolica workshops in [[Italy]].  
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Jenny is a ceramic artist, public artist, designer, teacher, consultant, project co-ordinator and runs a thriving studio in the J Shed harbour precinct in Fremantle [[Western Australia]]. Jenny established the J Shed Ceramic Art Studio in 1992 after completing residencies at the Hobart School of Art in Tasmania and at the ''Deruta Grazia Maiolica'' workshops in [[Italy]].  
    
Since 1993 she has worked as a team leader or part of an artist’s team on more than 49 major ceramic tiled artworks located in public spaces throughout Western Australia and Interstate.
 
Since 1993 she has worked as a team leader or part of an artist’s team on more than 49 major ceramic tiled artworks located in public spaces throughout Western Australia and Interstate.
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We believe that the management of the properties can only be developed following the creation of an overall policy that guides decisions for Arthur Head to achieve national benchmark status as an arts precinct.
 
We believe that the management of the properties can only be developed following the creation of an overall policy that guides decisions for Arthur Head to achieve national benchmark status as an arts precinct.
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The BBAHG Group welcomes Council’s commitment to the area and the opportunity to work with Council to improve and extend the creative hub at Arthur Head.
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The BBAHG Group welcomes Council’s commitment to the area and the opportunity to work with Council <ref>[http://www.fremantle.wa.gov.au/City_of_Fremantle/Council_groups_and_committees/Cultural_Development_Working_Group City of Fremantle-Cultural Development Working Group] The group were Cr Tim Grey-Smith, Cr Josh Wilson, Chris Bendall, David Hyams, Jon Cope, Andra Kins, Jacqueline Holmer, Bob Reece and Mayor Brad Pettitt (ex-officio), plus Director of Community Development, Marisa Spaziani.
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</ref> to improve and extend the creative hub at Arthur Head.
    
We wish to submit a revised paper that outlines principles that we believe need to underpin the development of the area, together with some specific initiatives that we believe would contribute to achieving the City’s goals.
 
We wish to submit a revised paper that outlines principles that we believe need to underpin the development of the area, together with some specific initiatives that we believe would contribute to achieving the City’s goals.
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===General Principles===
 
===General Principles===
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'''1.'''Build from what already works
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'''1.''' Build from what already works
The Arthur Head site is currently active.
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In any discussions about building a more vibrant arts hub, consideration needs to be given to the value of retaining strong anchor tenants who have over the time of their tenancies upheld the principles and requirements for activity, excellence of artistic practise and accessibility to the public.
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Units 2 and 3 at J Shed are occupied by full time professional artists who have operated viable creative businesses, with no subsidy, for the last 20 years.Greg James and Jenny Dawson have produced more than 80 public art works located throughout Western Australia and Interstate.
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The Arthur Head site is currently ''active''. In any discussions about building a more vibrant arts hub, consideration needs to be given to the value of retaining strong anchor tenants who have over the time of their tenancies upheld the principles and requirements for activity, excellence of artistic practise and accessibility to the public.
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Units 2 and 3 at J Shed are occupied by full time professional artists who have operated viable creative businesses, with '''no subsidy''', for the last 20 years. [[Directory:Greg James Sculpture Studio Gallery|Greg James]]  have produced more than 80 public art works located throughout Western Australia and Interstate.
    
Both studios have hosted a range of other artists in their studios as artists in residence, regional and interstate artists undertaking projects, co-workers, mentoring recipients or international guests. The doors to these studios are open and members of the public continually enter to look around and chat.
 
Both studios have hosted a range of other artists in their studios as artists in residence, regional and interstate artists undertaking projects, co-workers, mentoring recipients or international guests. The doors to these studios are open and members of the public continually enter to look around and chat.
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To include them in the proposal is imperative. They offer an anchor and a valuable resource to build on with their established infrastructure, well equipped studios, networks into the community and sense of connection to place. These assets would be invaluable for new artists, emerging artists and artists in residents to tap into and make use of in their induction period.
 
To include them in the proposal is imperative. They offer an anchor and a valuable resource to build on with their established infrastructure, well equipped studios, networks into the community and sense of connection to place. These assets would be invaluable for new artists, emerging artists and artists in residents to tap into and make use of in their induction period.
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Greg James and Jenny Dawson are very keen to continue their mentoring role in a future plan for Arthur Head with skill development, work experience and access to facilities being possible for emerging artists who may locate at Arthur Head as well as a continuation of their self funded artist in residence programs for local and International artists.
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Greg James and [[Directory:Jenny Dawson Ceramic Artist|Jenny Dawson]] are very keen to continue their mentoring role in a future plan for Arthur Head with skill development, work experience and access to facilities being possible for emerging artists who may locate at Arthur Head as well as a continuation of their self funded artist in residence programs for local and International artists.
    
'''2.''' A mix of activity  
 
'''2.''' A mix of activity  
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The most vibrant outcome will be achieved through a mix of creative activity - different arts businesses from individual artists fulfilling commissions in various art forms, arts retail spaces, galleries, learning centres, artist collaborations etc.
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The most vibrant outcome will be achieved through a mix of creative activity - different arts businesses from individual artists fulfilling commissions in various art forms, arts retail spaces, galleries, learning centres, artist collaborations etc. This diverse mix should include well-established artists and craftspeople, young artists, emerging artists, Aboriginal artists, opportunities for children, commercial activity and community-based activity.  
This diverse mix should include well-established artists and craftspeople, young artists, emerging artists, Aboriginal artists, opportunities for children, commercial activity and community-based activity.  
      
'''3.''' Maximise sustainability
 
'''3.''' Maximise sustainability
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The Creative Arts Hub needs to be financially and creatively viable. A range of resources can be pursued to undertake and maintain the ideas we offer below.  
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The '''Creative Arts Hub''' needs to be financially and creatively viable. A range of resources can be pursued to undertake and maintain the ideas we offer below.  
 
The need to avoid recurrent costs means the focus should be on commercially viable arts-related businesses and activities that are self-supporting.
 
The need to avoid recurrent costs means the focus should be on commercially viable arts-related businesses and activities that are self-supporting.
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'''5.''' Staged development
 
'''5.''' Staged development
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We believe this Creative Arts Hub will be best realised through staged development that allows each new element to be embedded and its impact to be assessed before moving on to the next stage. The retention of established anchor tenants who would provide infrastructure and mentoring opportunities as well as a role models for emerging artists is important in the mix for this area.
 
We believe this Creative Arts Hub will be best realised through staged development that allows each new element to be embedded and its impact to be assessed before moving on to the next stage. The retention of established anchor tenants who would provide infrastructure and mentoring opportunities as well as a role models for emerging artists is important in the mix for this area.
 
This will enhance the viability of the development, allow for appropriate communication and consultation between all parties and allow the City to pursue new opportunities and innovations that arise along the way.
 
This will enhance the viability of the development, allow for appropriate communication and consultation between all parties and allow the City to pursue new opportunities and innovations that arise along the way.
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'''6. '''Respect for Heritage
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'''6. ''' Respect for Heritage
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There is an outstanding opportunity to make a showcase of the area by embracing the site’s significance to local Aboriginal people, working with them to understand and interpret its pre-contact history and highlight its cultural importance to the Traditional Owners. This, together with the proper care of the site’s unique Colonial heritage, and the presence of working contemporary artists, would offer a dynamic combination for visitors to the area – something of which Fremantle could be extremely proud.
 
There is an outstanding opportunity to make a showcase of the area by embracing the site’s significance to local Aboriginal people, working with them to understand and interpret its pre-contact history and highlight its cultural importance to the Traditional Owners. This, together with the proper care of the site’s unique Colonial heritage, and the presence of working contemporary artists, would offer a dynamic combination for visitors to the area – something of which Fremantle could be extremely proud.
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The creation of suitable pathways (including the possibility of a boardwalk as is presently being constructed at the rear of Kidogo Art House), seating areas, public toilet facilities, appropriate planting, lighting and well-designed directional signage  would immediately impact on the accessibility and viability of the area. These have been long-neglected and should be included in the first stage of any development.
 
The creation of suitable pathways (including the possibility of a boardwalk as is presently being constructed at the rear of Kidogo Art House), seating areas, public toilet facilities, appropriate planting, lighting and well-designed directional signage  would immediately impact on the accessibility and viability of the area. These have been long-neglected and should be included in the first stage of any development.
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Opening the Whalers’ Tunnel daily from 8am and closing later in the evening (especially during the summer months) would immediately improve pedestrian flow and access around the area and the effective use of this facility needs to be incorporated into pathway planning. It would be ideal to have the tunnel open permanently with appropriate security and lighting installed.
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Opening the '''Whalers Tunnel''' daily from 8am and closing later in the evening (especially during the summer months) would immediately improve pedestrian flow and access around the area and the effective use of this facility needs to be incorporated into pathway planning. It would be ideal to have the tunnel open permanently with appropriate security and lighting installed.
    
Opportunities to engage with Fremantle-based experts (landscape architects, designers etc) in the development of a plan for the area and the incorporation of public art, some of which could be produced by artists in the area, would build the sense of ownership of the site within the Fremantle community.
 
Opportunities to engage with Fremantle-based experts (landscape architects, designers etc) in the development of a plan for the area and the incorporation of public art, some of which could be produced by artists in the area, would build the sense of ownership of the site within the Fremantle community.
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===General maintenance===
 
===General maintenance===
Regular maintenance and upkeep of the buildings and surrounds needs to be accounted for in any future plan. For many years the tenants of J Shed have struggled to ensure that basic maintenance of the building is undertaken. At  
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Regular maintenance and upkeep of the buildings and surrounds needs to be accounted for in any future plan. For many years the tenants of J Shed have struggled to ensure that basic maintenance of the building is undertaken. At times this has led to considerable risks being experienced in the studios, such as roof leaks onto electrical circuitry.  
times this has led to considerable risks being experienced in the studios, such as roof leaks onto electrical circuitry.  
      
Over and above this basic maintenance, the care and condition of the buildings has been neglected with peeling paint and pot-holed car parks detracting greatly from the tenant’s and the visitor’s experience. These matters should be an absolute priority in any planned development of the site. It is recommended that rents from Arthur Head properties should be held in a fund that allows for maintenance, special events, marketing and promotion of the area as a vibrant hub.  
 
Over and above this basic maintenance, the care and condition of the buildings has been neglected with peeling paint and pot-holed car parks detracting greatly from the tenant’s and the visitor’s experience. These matters should be an absolute priority in any planned development of the site. It is recommended that rents from Arthur Head properties should be held in a fund that allows for maintenance, special events, marketing and promotion of the area as a vibrant hub.  
    
===Marketing & events===
 
===Marketing & events===
There is an opportunity for the City to brand and market the Creative Arts Hub.
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There is an opportunity for the City to brand and market the Creative Arts Hub. It may be feasible to form an Arthur Head precinct group that can feed creative ideas back to Council on an ongoing basis.  
It may be feasible to form an Arthur Head precinct group that can feed creative ideas back to Council on an ongoing basis.  
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The BBAHG would support the use of consistent branding and signage to complement their individual business signage. This would enhance movement around the site (by creating an ‘arts trail’) but could also provide a springboard for effective marketing of the area and of one-off events that could be generated within the hub. All tenants would be enthusiastic participants in open days, arts markets, an annual Tunnel Art Exhibition or an art event on Bathers Beach along the lines of Sculpture by the Sea. These activities could be promoted at special times of the years to coincide with other events such as Fremantle Festival or arts-related activity such as Artsource’s Open Studio days.  
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The BBAHG would support the use of consistent branding and signage to complement their individual business signage. This would enhance movement around the site (by creating an ‘arts trail’) but could also provide a springboard for effective marketing of the area and of one-off events that could be generated within the hub. All tenants would be enthusiastic participants in open days, arts markets, an annual Tunnel Art Exhibition or an art event on Bathers Beach along the lines of ''Sculpture by the Sea''. These activities could be promoted at special times of the years to coincide with other events such as Fremantle Festival or arts-related activity such as Artsource’s Open Studio days.  
    
===Costings===
 
===Costings===
7,909

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